Showing results by narrator "Mike Lenz" in All Categories

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a short list of radically different, little-known, profit-proven direct mail strategies for any business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, and more, to use in "ordinary" businesses.

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

Drawing intriguing parallels between the present era of quantum physics and past episodes of scientific confusion, Beyond the Quantum tells the story of how pilot-wave theory was discovered and abandoned, revived and reconstructed, and how today it can pave the way to a new and radical physics beyond the quantum.

Strategic Project Management Made Simple, Revised and Updated is an indispensable volume for leaders and workers seeking to transform their approach to planning, driving, and executing projects in their organizations. 

A "powerful, passionate, and inspiring" (New York Times) journey through the beauty and power of mathematics New York Times Bestseller What if you had to take an art class in which you were only taught how to paint a fence? What if you were never shown the paintings of van Gogh and Picasso...

Go from being a good practitioner to being an extraordinary leader of healthcare professionals.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. 

A new fundamental economic shift is emerging: an economy based on transformative experiences that guide people to change, achieve their aspirations, and become who they want to be. Welcome to the Transformation Economy. Creating transformative experiences offers businesses the largest...

In The Drone Age, Michael J. Boyle addresses some of the biggest questions surrounding the impact of drones on our world today and the risks that we might face tomorrow. Will drones produce a safer world because they reduce risk to pilots, or will the prospect of clean, remote warfare lead governments to engage in more conflicts? Will drones begin to replace humans on the battlefield? Will they empower soldiers and peacekeepers to act more precisely and humanely in crisis zones? How will terrorist organizations turn this technology back on the governments that fight them?

Famous for his smart, savvy, and unique approach to tech stock investing, Mark Mahaney provides his 10 proven rules for succeeding as a long-term tech stock investor - explaining everything he's learned during almost 25 years of analyzing internet stocks.

Wright's lively study also focuses on the role comic books played in transforming children and adolescents into consumers; the efforts of parents, politicians, religious organizations, civic groups, and child psychologists to link juvenile delinquency to comic books and impose censorship; and the changing economics of comic book publishing over the course of the century. Comic Book Nation is at once a serious study of popular culture and an entertaining look at an enduring American art form.

As Vikram Mansharamani shows in this eye-opening book, our complex, data-flooded world has made us ever more reliant on experts, protocols, and technology. We've stopped thinking for ourselves. Of course, experts, protocols, and computer-based systems are essential to helping us make informed decisions. What we need is a new approach for integrating these information sources more effectively. The author provides principles and techniques for doing just that, empowering listeners with a more critical and nuanced approach to making decisions.

The index fund was just one innovation fueled by The Vanguard Group founder Jack Bogle's radical idea in 1975 to make investors the actual owners of his new fund company. The end result was powerful: a fund company for the people and by the people. But Bogle's impact and this "great cost migration" reaches well beyond index funds into many other areas, such as active management, ETFs, the advisory world, quantitative investing, ESG, behavioral finance, and even trading platforms. 

The first book in The Art Of series of books on the craft of writing, fiction writer and essayist Charles Baxter's The Art of Subtext discusses and illustrates the hidden subtextual overtones and undertones in fictional works haunted by the unspoken, the suppressed, and the secreted. 

It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals.

Competition is responsible for much of the prosperity around us. Competitive markets deliver lower prices, better quality, abundance of choice, and increased innovation. But while competition benefits the consumers, it can prove challenging to producers and sellers, who need to constantly improve to stay in business. As a result, sellers may sometimes look for ways to dampen the competitive process.

Assertiveness is a key social skill, as well as a tool for making your relationships more equal. Learning to respond more effectively to others can help you reduce stress and increase your sense of self-worth. In this fully updated and revised 10th edition, you'll learn practical advice on dealing with difficult people, handling criticism, and expressing your feelings. You'll also discover how to use humor in conflict resolution, ways to clarify others' intentions, and how to distinguish between encouraging and discouraging communication habits. 

An accessible and engaging account of the mind and its connection to the brain. The mind encompasses everything we experience, and these experiences are created by the brain - often without our awareness. Experience is private; we can't know the minds of others. But we also don't know what is happening in our own minds. In this book, E. Bruce Goldstein offers an accessible and engaging account of the mind and its connection to the brain.

Over the past three decades, the once-efficient American health care system has evolved into a complex maze of monopolies and a racket of bureaucratic checks, approvals, denials, roadblocks, and detours. This shift has created a massive and at times redundant workforce that frustrates patients, as well as physicians, nurses, and administrative staff. Health care costs the United States more than $11,000 for each person in the country each year - more than double what it costs in most Western European countries to deliver equal or even better care.

With contributions by Paula Morgan-Johnson, Paula Sacks, Caroline R. Baltzer, James Hickey, Andrea Cole, Jan Bloom, and Deirdre Fay, Attachment Disturbances in Adults is a landmark resource for (1) understanding attachment, its development, and the most clinically relevant findings from attachment research, and (2) using this understanding to inform systematic, comprehensive, and clinically effective and efficient treatment of attachment disturbances in adults.