Showing results by author "Chloe Thomas" in All Categories

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about.That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. And then we take a week off to give you time to IMPLEMENT.- Current Mini-Series = ...

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo,...

This is the behind-the-scenes audio diary of our journey to take our business to better than net zero carbon emissions. Who are we?The business is eCommerce MasterPlan - we run podcasts (eCommerce MasterPlan and Keep Optimising) and virtual summits.The host is Chloe Thomas, founder of eCommerce MasterPlan and eCommerce Marketing specialist.This show is a little rougher around the edges than our main shows! We will be sharing how we make eCommerce MasterPlan a NetZero business, and then take it beyond net zero.The aim is to two-fold:- to inspire others to do the same- to make it easier for ...

eCommerce Explored is a seasonal show releasing groups of episodes to explore our topic of choice, in most of them our host Chloe Thomas is joined by experts helping us all explore the problem at hand, but there may be a few solo episodes too.Our first topic will be Overstocks!eCommerce Explored has now turned into a webinar series that you can find here: https://webinar.ecommerceexplored.com/