Showing results by author "Damon Centola" in All Categories

Busting the myth of “groupthink,” a powerful look at how our ability to influence one another can accelerate individual and collective intelligence. A leading expert on social networks and behavior change delivers new principles of social influence to improve collective intelligence. For...

Professor Damon Centola is the world expert in the new science of networks. His ground-breaking research across areas as disparate as voting, health, technology and finance has highlighted powerful and highly effective new ways to ensure lasting change. In this book, Centola distils more than a decade of deep experience into a fascinating new theory that challenges previous assumptions that new ideas are either contagious or not.

How to create the change you want to see in the world using the paradigm-busting ideas in this brilliant big-idea book.​ "Utterly fascinating." —Adam Grant, organizational psychologist and bestselling author of Think Again Most of what we know about how ideas spread comes from bestselling...