Showing results by author "David Aaker" in All Categories
-
-
Brand Relevance
- Making Competitors Irrelevant
- Written by: David A. Aaker
- Narrated by: Mark Ashby
- Length: 11 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.
-
Brand Relevance
- Making Competitors Irrelevant
- Narrated by: Mark Ashby
- Length: 11 hrs and 50 mins
- Release Date: 09-07-20
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹812.00 or 1 Credit
Sale price: ₹812.00 or 1 Credit
-
-
-
Spanning Silos
- The New CMO Imperative
- Written by: David Aaker
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Unabridged
-
Overall
-
Performance
-
Story
Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inconsistent messages to the marketplace, and fail to leverage scale economies and successes - all of which can threaten a company''s survival.
-
Spanning Silos
- The New CMO Imperative
- Narrated by: Phil Gigante
- Length: 6 hrs and 55 mins
- Release Date: 25-11-08
- Language: English
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.Add to cart failed.
Please try again laterAdd to wishlist failed.
Please try again laterRemove from wishlist failed.
Please try again laterFollow podcast failed
Unfollow podcast failed
Regular price: ₹702.00 or 1 Credit
Sale price: ₹702.00 or 1 Credit
-