Showing results by author "Joseph Jaffe" in All Categories

The Collective Café takes place every weekday from 8-9am EST in Alpha Collective’s discord server: discord.gg/alphacollective. Start your day off on the right foot. The front foot. With hope, positive and optimism. With kindness, empathy, generosity and reciprocity. In the Collective Café, we Manifest (on Mondays). We have No Agenda (on Fridays). We do live book reads and discussions on Thursdays. We discuss the Business of Web3, Community Capitalism and so much more. Join us LIVE or listen to us on demand. It’ll change your life. It’s already changed ours.

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.