Showing results by author "Mark Berg" in All Categories

Bloomberg tech journalist Mark Bergen delivers the definitive account on YouTube, detailing how it started, how it works and ultimately how it drives Google's success. It can be seen as the story of a technical marvel that has upended traditional media and created stars out of everyday people, or the story of the rise of a ruthless advertising conglomerate with little regard for its impact on the world beyond the bottom line—but in reality, it's the story of both.

Wie YouTube das Weltbild formt: ein exklusiver Investigativ-Bericht. Der Aufstieg der Video-Plattform zur globalen Supermacht. Die Macht des YouTube-Algorithmus über den Alltag seiner Nutzerinnen. YouTube ist weit mehr als eine Video-Plattform: Mit mehr als zwei Milliarden User*innen und 500 Stunden Video-Uploads pro Minute ist die Google-Tochter die mächtigste Bildmaschine aller Zeiten. Der YouTube-Algorithmus entscheidet, wie wir die Welt sehen.

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