Showing results by author "Moira Somers" in All Categories

The advice is sound; the client seems eager; and then...nothing happens! Too often, this is the experience that financial professionals encounter in their daily work. When good recommendations go unimplemented, clients' well-being is compromised, opportunities are lost, and the professional relationship grows strained. Advice That Sticks takes aim at the problem of financial non-adherence. Authored by a neuropsychologist and financial change expert, this book examines the five main factors that determine whether a client will follow through with financial advice. 

Why do smart, capable and caring financial professionals sometimes make ethical mistakes? In this groundbreaking work, a seasoned financial services lawyer joins forces with a neuropsychologist to expose the hidden psychological currents and power dynamics that threaten to drive high-stakes ethical failures. Through riveting case studies of real-world frauds and moral crises, they take you beneath the surface of everyday decisions to reveal the invisible forces that can compromise even the most principled professionals.