Showing results by author "Richard Leader" in All Categories
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Gains, Not Guilt
- Written by: Richard Leader
- Original Recording
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Conversations in climate tech and sustainability with Richard Leader.As a fractional CMO and marketing advisor, my mission is to help climate businesses win on commercial and customer benefit, not guilt. To get the customer to choose the sustainable over the non sustainable version, they need to know it's better, faster or cheaper.Each episode, I talk to a founder, CEO or leader tackling climate change, about their work, their impact, and how they get customers over the line.
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