Showing results by author "Robert R. Updegraff" in All Categories

Originally published in 1916, this simple story is over a hundred years old, but its message on the value of applying common sense in our career is just as relevant today as it was 110 years ago. Advertising legend David Ogilvy claimed Obvious Adams changed his life. He was so passionate about its message that he made his employees read it every year! It is less a book about advertising (or even Adams himself), and more accurately: a book about the power of a sharp mindset.

Why do the simplest business solutions so often remain invisible? In this concise American classic, Oliver B. Adams rises from grocery clerk to trusted advertising strategist by observing facts others overlook and acting on what is plainly in front of him. First published in 1916, Robert R...