Showing results by author "Rohit Bhargava" in All Categories

What do Disney, Bollywood, and "the Batkid" teach us about how to create celebrity experiences for our audiences? How can a vending machine inspire world peace? Can being "imperfect" make your business more marketable? Can a selfie improve one's confidence? When can addiction be a good thing?

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you. 

Rohit Bhargava is on a mission to inspire more non-obvious thinking in the world. As a 3-time WSJ bestselling author of ten books, founder of the Non-Obvious Company, and "non-obvious" keynote speaker, he is recognized as one of the most entertaining and original speakers on trends, innovation, and marketing in the world. The Non-Obvious Show is his new venture where he shares books that can help expand your way of thinking. Each week Rohit will interview an author whose book offers an inspiring form of non-obvious thinking on topics such as afrofuturism, technoableism, and existential hope. ...

Every week, I interview successful entrepreneurs, investors and business industry experts on how they got started, the strategies they used to succeed and their advice to current and future entrepreneurs