Showing results by author "S. B. Master" in All Categories
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Current Issues in Naming and Branding
- Written by: S. B. Master
- Narrated by: S. B. Master
- Length: 47 mins
- Original Recording
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Changes in US trademark law, the widespread adoption of the Internet, and an intensified interest in branding have combined to make desirable company and product names seem increasingly unattainable. Few companies today have embarked on a naming effort that has not proven to be frustrating at best, and useless at worst. S.B. Master addresses key current topics in naming including naming vs. branding, determining the optimal number of names, domain name issues, linguistic missteps, and getting the most out of your trademark attorney.
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Current Issues in Naming and Branding
- Narrated by: S. B. Master
- Length: 47 mins
- Release Date: 16-12-99
- Language: English
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₹99.00 or free with 30-day trial
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