Showing results by author "Sarah Toms" in All Categories

Not all customers are the same, regardless of how they appear on the surface. The most successful companies, from Amazon to Best Buy, understand their best customers are their most valuable asset, and they tailor their acquisition, development, and retention efforts to those customers. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

In a collection of personal stories and essays, award-winning and bestselling artists from Matt de la Peña and Veera Hiranandani to Max Brallier and R.L. Stine write about how hope always wins, even in the darkest of times. Where does hope live? In your family? In your community? In your school?...

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