Showing results by author "Travis Henry" in All Categories
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Written by: Hillary Carpio, Travis Henry
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Unabridged
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Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM." In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale.
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Busting Silos
- How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Narrated by: Teri Schnaubelt
- Length: 7 hrs and 2 mins
- Release Date: 18-07-23
- Language: English
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₹671.06 or free with 30-day trial
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