Showing results by author "W. Craig Reed" in All Categories

Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story.

The 7 Secrets of Neuron Leadership offers a diverse collection of wisdom and practical knowledge to help you build and lead your most effective team yet. Written by a former US Navy diver, this book draws from the author's experiences and beyond to reveal key truths about the nature of teamwork, and expose the core of effective team leadership. You'll go back to ancient Greece to discover the nine personality types and the seven types of love that form the foundation of human interaction, and learn how to use this wisdom as a scaffold for communication within your own team.

A decade after the Cold War, a violent explosion sent the Russian submarine Kursk to the bottom of the Barents Sea. The Russians claimed an outdated torpedo caused the incident and refused help from the West while 23 survivors died before they could be rescued. When Russian naval officers revealed evidence of a collision with a US spy sub, Vladimir Putin squelched the allegations and fired the officers. In Spies of the Deep, W. Craig Reed shatters the lies told by both Russian and US officials and exposes several shocking truths.