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Hear Steve Jobs introduce the iPhone, Lee Iacocca hold forth on the topic of Japanese trade, Warren Buffett's thoughts on the financial future of America's youth, and Jack Welch at his final management meeting as CEO of General Electric. These are just four of the 14 speeches in this amazing collection.

The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built a their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away “freemium” content, the Dead pioneered many social media and inbound marketing concepts.