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While other books give you tips on how to “write funny,” this book offers a paradigm shift in understanding the mechanics and art of comedy and the proven, practical tools that help writers translate that understanding into successful commercial scripts. The Hidden Tools of Comedy unlocks the unique secrets and techniques of writing comedy. Kaplan deconstructs sequences in popular films and TV that work and don’t work and explains what tools were used (or should have been used).

Beelzebub, the prince of demons, is bored. It's his destiny to one day rule the dark underworld known as the Red Realm, but it's sooo boring down there. All he wants to do is lay around all day in the lava pits (ahhh), boss everyone around (rude!), and maybe play a cruel prank (or two). But Beelzebub's father has had it with his son's nasty attitude. No one backtalks the Red King. NO ONE. A disgraced Beelzebub is banished by his father and cursed to spend his days in the worst place either of them can imagine. EARTH.

Who is Beezer? That’s what he wants to know! Now that the former prince of the Red Realm is permanently on Earth, away from his overlord father, the sky’s the limit. He can be anyone he wants to be! The only problem is - he’s not sure who that is just yet. But he’ll figure it out eventually. Now that Summer Camp has arrived, it should be smooth sailing, right? Not exactly. Beezer’s siblings, Lucy and Dash, are acting like total weirdos. One minute they're fine and the next they’re behaving badly. It’s as if they’re possessed or something!

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.