Art Business

The 13 chapters of The Art of War, each devoted to one aspect of warfare, were compiled by the high-ranking Chinese military general, strategist, and philosopher Sun-Tzu. In spite of its battlefield specificity, The Art of War has found new life in the modern age, with leaders in fields as wide and far-reaching as world politics, human psychology, and corporate strategy finding valuable insight in its timeworn words.

The Art of War is an enduring classic that holds a special place in the culture and history of East Asia. An ancient Chinese text on the philosophy and politics of warfare and military strategy, the treatise was written in the sixth century BC by a warrior-philosopher now famous all over the world known as Sun Tzu. Sun Tzu’s teachings remain as relevant to leaders and strategists today as they were to rulers and military generals in ancient times.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

Brought to you by Penguin. How to create the most transformative meetings and moments Being deprived of gathering has revealed just how important it is to us; to connect with others, collaborate, share ideas and create moving, life-affirming experiences. At a time when coming together is more...

Whether you like it or loathe it, public speaking is something many of us have to do. Be it presentations to colleagues or speeches to a room full of near-strangers, we all want to shine…or at least get through it with our dignity intact. Luckily Philip Collins, former Chief Speech Writer to Tony Blair, knows exactly what’s needed to give a storming speech. The secret, according to Philip, is content. Too many of us focus on how we’re presenting, and don’t spend enough time thinking about what we’re presenting. The secret to memorable, polished speeches is to think more about the material you’re sharing.

The Art of Thinking Clearly by world-class thinker and entrepreneur Rolf Dobelli is an eye-opening look at human psychology and reasoning—essential listening for anyone who wants to avoid “cognitive errors” and make better choices in all aspects of their lives.

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

​Diane von Furstenberg, entrepreneur and philanthropist, presents her words to live by. In an easy-to-navigate A-Z dictionary format, designed to be browsed or listened to as a whole, Own It offers listeners Diane’s well-earned wisdom for enjoying both personal and professional growth at any age.

The COVID-19 pandemic has transformed the world we live in, more so than all the recent events put together. The pandemic has made humans question certain assumptions, relook at priorities and adjust life according to the new normal in the twenty-first century. As we take stock of life ahead...

The Art of Learning takes listeners through Waitzkin's unique journey to excellence. He explains in clear detail how a well-thought-out, principled approach to learning is what separates success from failure. Waitzkin believes that achievement, even at the championship level, is a function of a lifestyle that fuels a creative, resilient growth process.

Do you constantly feel unmotivated to work on your dreams?If the answer is yes, then this book is for you. Laziness stops us from enjoying the little time we have. It doesn't help you accomplish your goals. It stops you from starting anything new. It makes your life miserable.This book will...

Game theory means rigorous strategic thinking. It’s the art of anticipating your opponent’s next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies - from pop culture, TV, movies, sports, politics, and history - the authors show how nearly every business and personal interaction has a game-theory component to it.

HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "A breakthrough book. Wonderfully applicable to about everything in life." —Nassim Nicholas Taleb...

*OVER 3 MILLION COPIES SOLD* This book will change the way you think about decision-making. If you want to lead a happier, more prosperous life, you don't need shiny gadgets, complicated ideas or frantic activity. You just need to make better choices. From why you should not accept a free drink...

In The Art of Business Wars, David Brown, host of the hit podcast Business Wars, masterfully frames some of the biggest business rivalries in history using revered Chinese military strategist Sun Tzu's insights and pragmatic advice. Each rivalry tells a story of combined wits, strategies and resources. Brown chronicles the rise of companies as they vanquish rivals, formulate innovative plans and adapt to keep up with shifting needs. The goal? Stay ahead of the competition and emerge victorious. 

Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch.

A practical and accessible guide to getting across complex information clearly, by BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos. Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral...

In this book, bestselling author and life coach Gaur Gopal Das decodes how the mind works. He combines his anecdotal style with analytical research to teach us how to discipline our mind for our greater well-being. Throughout this book, he provides interactive exercises, meditation techniques...

Nationally recognized communication expert, keynote speaker and trainer and best-selling author Debra Fine reveals the techniques and strategies anyone can use to make small talk—in any situation. With practical advice and conversation cheat sheets, The Fine Art of Small Talk will help you learn to feel more comfortable in any type of social situation.

Josh Kaufman's 'The Personal MBA' is your practical guide to mastering the art of business without the formal business school experience. This comprehensive book offers a clear and concise overview of essential business concepts, from marketing to finance, strategy to leadership.