Basketball Business

Troy Horne here. Your mental-toughness guide! I am here to help parents understand how to help your young athlete navigate this mental-toughness journey. I know where you are, and I know how to help you help your young athlete find their mental toughness.

MAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOU EVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn’t about shortcuts. Pitino’s secret–and the reason he has become both a great coach and one of...

"‘. . . being a player from India defines who I am. When I play, it’s for my parents, my coach, and my country.’ Meet Saina Nehwal—India’s star badminton player and World Number 4, Padma Shri and Khel Ratna awardee, the girl who brought laurels to India by winning an Olympic...

A thought-provoking exploration of how basketball—and the values rooted in the game—can solve today’s most pressing issues, from the professor behind the popular New York University course NBA and WNBA superstars, Hall of Fame players, coaches, and leading cultural figures have all dropped...

From the trainer and high-performance expert behind LeBron James and other superstars, a blueprint to achieving peak physical and psychological well-being—and sustaining it for the long haul. With a foreword by LeBron. “Mike Mancias is more than a teacher or trainer, his approach to health...

Kentucky s charismatic coach shares the secrets of creating one of the premiere programs in college basketball, revealing how he transforms a group of former high school superstars into selfless, cohesive teams including a remarkable squad last year that fell just one game short of a perfect...

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximise their leverage and use their voice.

Half a book on basketball, half a book on management techniques, The Gold Standard captures Coach K's personal style and approach to getting different (and sometimes difficult) people to work hard and succeed in reaching a common goal. "In all forms of leadership, whether you are a coach, a CEO...

This is a collection of short but extraordinarily powerful essays as to how Coach K of Duke inspires, motivates, and teaches his basketball players about the game of life, both on and off the court...

A cultural history of sneakers, tracing the footprint of one of our most iconic fashions across sports, business, pop culture, and American identity When the athletic shoe graduated from the beaches and croquet courts of the wealthy elite to streetwear ubiquity, its journey through the heart of...

The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden...