Content Marketing

The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulates interest, and ultimately gets more orders for what they are selling.

Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services. In this audiobook, Joe Pulizzi provides a lower-risk, more effective way to create a path to startup success by re-engineering the process that so often leads to failure: You’ll learn how to develop valuable content, build an audience around that content and then create a product for that audience. Content Inc. walks you through the entire process.

Black Ops Advertising dissects this rapid rise of "sponsored content," a strategy whereby advertisers have become publishers and publishers create advertising - all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements.

Stop chasing viral trends and start building a strategic marketing engine that turns online popularity into real revenue. For entrepreneurs and solo creators, creating daily posts that generate vanity metrics but zero sales is an exhausting cycle. This highly focused audio playbook strips away...

How do you stay in front when everything’s moving so fast? The internet and social media have changed how we do our jobs beyond recognition. Sometimes it’s exciting; other times it’s just frightening. Online Marketing has all the answers. Murray Newlands tells you everything you need to know: How to do it; how to do it even better; and what the future might hold. With this book you’ll get closer to your customers, increase conversions, learn more about the tools, understand digital brands, and more.

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels...

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code. In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This is a one-stop super-guide to viral video marketing.

This audiobook is narrated by an AI Voice. Stop building products nobody wants. Most entrepreneurs start with an idea, spend months creating a product, and only then discover that the market does not care. The result is wasted time, wasted money, and unnecessary frustration. Audience First...

Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency.

Op zoek naar originele ideeën voor je online content? Krijg een schat aan SEO-proof inspiratie voor blogs, tweets en Facebookcampagnes.

Stop chasing empty vanity metrics and build a profitable personal brand that reliably attracts high-paying clients. If you are an exhausted service-based entrepreneur battling digital burnout, this actionable guide provides a clear lifeline. Perfect for your morning commute, these strategies...

Master AI-driven content strategy and outsmart changing social media algorithms to scale your digital brand profitably. Perfect for your daily commute, this empowering audio experience transforms the overwhelm of digital marketing into a focused, actionable blueprint. Stop chasing fleeting...

Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing.

An introductory guide to the subject to get you started. Rob has great insights but doesn't pretend to know it all and acknowledges how the field is growing. Provides lots of practical tips to get started right away to expand your work and personal contacts.

Scale digital content marketing and eliminate creator burnout using practical AI tools that accelerate brand growth. If you are a solopreneur drowning in the pressure of daily digital creation, this straightforward system turns artificial intelligence into your ultimate productivity advantage...

This audiobook will teach you effective ways and proven methods of generating traffic to your website. You will learn strategies on how you can build a loyal following of customers online that will always come back for more, and will discover different opportunities that can help drive traffic to your website.

The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of. 

Boken ska fungera som en mall för content. En mall till hur du skapar content som fångar intresse, engagemang, underhåller och ger värde. Vilket leder till mer tillit, organiskt spridning och ökad försäljning...

Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in.

They Ask You Answer is a straightforward guide to fixing your current marketing strategy. Regardless of your budget, you are almost certainly overspending on television, radio, and print ads, yet neglecting the number-one resource you have at your disposal: the Internet. Content marketing is no longer about key word-stuffing and link-building; in fact, using those tactics today gets your webpage shuffled to the bottom of the heap.