Brain Building

For the first time in history, we have instantaneous access to the world's knowledge. There has never been a better time to learn, to create and to improve ourselves. Yet, rather than being empowered by this information, we're often overwhelmed, paralysed by believing we'll never know or remember enough. This eye-opening and accessible guide shows how you can easily create your own personal system for knowledge management, otherwise known as a Second Brain.

This is the story of how your life shapes your brain and how your brain shapes your life. Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at the heart of our existence. What is reality? Who are 'you'? How do you make decisions? Why does your brain need other people? How is technology poised to change what it means to be human?

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works and learning to taking advantage of it.

Our brain is recreating the world in its own way—most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? Luckily, our brain can estimate: it allows us to reconstruct the world as we know it, and live in it. However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these cognitive biases.

Brain Power will explain the science behind what really affects our brains, as well as providing practical tips and exercises to improve and maintain brain function into old age. An essential guide for living better for longer. Packed full of exercises and practical tips to keep our most vital organ in shape, and breaking down the science between brain function and how sleep, exercise, diet and even socializing are imperative for maintaining our grey matter.

A global security expert draws on psychological insights to help you master the art of social engineering—human hacking. Make friends, influence people, and leave them feeling better for having met you by being more empathetic, generous, and kind. Eroding social conventions, technology, and...

Um método revolucionário para guardar e acessar informações, aumentar sua produtividade e potencializar suas ideias. Este audiolivro mostra como criar um “Segundo Cérebro”, um sistema para organizar digitalmente seus mais valiosos trabalhos, notas e ideias. Assim, quando surgir a oportunidade de fazer uma apresentação, lançar um produto, mudar de emprego, abrir um negócio ou até mesmo começar uma família, você terá acesso à sabedoria necessária para tomar boas decisões e adotar as medidas mais adequadas.

This simple yet profound guidebook takes you step-by-step through the process of building a life after addiction by adopting new behaviors that create lasting change. An internationally renowned psychiatrist, neurologist, and addiction specialist, Dr. Walter Ling has worked with thousands of addicts, their loved ones, and fellow clinicians. His no-nonsense, no-judgment approach, which he calls the "neuroscience of common sense," advocates holistic methods to prevent relapse and establish new patterns to create a sustainable, meaningful life.

Brain Tools for the Busy: Building Resilience through Neuroscience and Eastern Wisdom is an essential guide for those navigating the demanding challenges of their busy lives, without the luxury of slowing their pace. Guided by neuroscience expert and renowned executive coach Jay Rai, this work serves as your framework for mastering resilience.

Believe and be unshakable. The Director of West Point’s Performance Psychology Program shares the secrets of mental toughness and self-belief in this new definitive guide to mastering confidence, the key to performance in any field. “Studying confidence with Dr. Zinsser helped me win two...

The cultural and medical history of dementia and Alzheimer's disease by a leading psychiatrist and bioethicist who urges us to turn our focus from cure to care. Despite being a physician and a bioethicist, Tia Powell wasn't prepared to address the challenges she faced when her grandmother, and...

What can a one-time mob boss teach you about how to run a business? I'll Make You an Offer You Can't Refuse, written by a former member of the Colombo crime family, promises an insider's view of the mob that will change the way you do business forever. The first thing you'll learn? Get a plan...

This book is about effective training. The author explains how the body works and how to design a workout that supports personal goals. It also provides information on metabolism, weight loss, muscle building and orthopaedic problems. The book offers a well-founded and understandable explanation of how the body works and how to design an effective workout. The author emphasizes that effectiveness is not to be equated with fast, hard or long training, but rather with a conscious training that supports one's own goals.

Read by the author. Even on the days you struggle to stay strong, you can live a resilient and hopeful life. After receiving a devastating brain cancer diagnosis, Jay Hewitt had a decision to make: Should he give up on faith or practice what he preached and trust that with God all things are...