Brain Science Reading

The act of reading is so easily taken for granted that we forget what an astounding feat it is. How can a few black marks on white paper evoke an entire universe of meanings? It's even more amazing when we consider that we read using a primate brain that evolved to serve an entirely different purpose. In this riveting investigation, Stanislas Dehaene, author of How We Learn, explores every aspect of this human invention, from its origins to its neural underpinnings.

From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the "persuasion industry" to reveal the powerful tools, techniques, technologies, and psychologies seeking to stimulate us all to buy more - often without us consciously realizing it.

A manual for relating to the brain in a revolutionary new way, Super Brain shows you how to use your brain as a gateway for achieving health, happiness, and spiritual growth. Two pioneers, bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one...

A compelling and accessible new perspective on the modern science of psychology, based on one of Yale’s most popular courses of all time How does the brain—a three-pound wrinkly mass—give rise to intelligence and conscious experience? Was Freud right that we are all plagued by forbidden...

With its trillions of connections, the human brain is more beautiful and complex than anything we could ever build, but it’s far from perfect: our memory is unreliable; we can’t multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs and superstitions are hard to shake; we prefer instant gratification to long-term gain; and what we presume to be rational decisions are often anything but.

The past two decades have brought giant leaps in our understanding of how the brain works. But these discoveries—and all their exciting implications—have yet to make their way into most classrooms. With the concise and easily digestible Brain Words: How the Science of Reading Informs Teaching you will learn how children’s brains develop as they become readers and discover ways you can take concrete steps to promote this critical developmental passage.

In a fascinating tour of creativity and the brain, Nancy Andreasen, professor of psychiatry at the University of Iowa and the winner of the National Medal of Science, explores how the human brain achieves creative breakthroughs--in art, literature, music, and science--the role of genes and environment, extraordinary creativity vs. ordinary creativity, and the question of genius and insanity.

The creators of the award-winning science podcast for kids, Brains On!, present a humorous, fact- and fun-filled look at life on Earth -- from deep sea creatures and carnivorous plants to the human body and stinky bacteria. Perfect for STEM fans! Did you ever wonder why jellyfish sting? Or if...

What is Psychiatry and How Can We Improve It? In the last hundred years, most of the medical sciences have progressed in immense and unforeseeable ways―except for psychiatry, which has somehow remained immune to this progress. Daniel Barron, a psychiatrist who trained at the Yale School of...