Brain Science

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

An astonishing new science called neuroplasticity is overthrowing the centuries-old notion that the human brain is immutable. Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives...

In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science.

The Mind Illuminated is a comprehensive, accessible and - above all - effective book on meditation, providing a nuts-and-bolts stage-based system that helps all levels of meditators establish and deepen their practice. Providing step-by-step guidance for every stage of the meditation path, this...

In Brain Rules for Baby, Dr. John Medina shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control. Brain Rules for Baby bridges the gap between what scientists know and what parents practice.

When high speed Internet became widely available a few years ago, growing numbers of people began to worry that their porn use was running out of control. Far from preparing them for fulfilling relationships, viewing an endless stream of porn videos led to unexpected symptoms.

This audiobook is narrated by an AI Voice. You open an app for one minute and look up forty minutes later. The content is no longer enjoyable, but your thumb keeps moving. Work feels harder, sleep gets delayed and silence becomes uncomfortable. Then the internet offers an easy explanation: your...

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

Transform your daily habits and conquer stress with this conversational neuroscience guide to rewiring your busy mind. Whether you are battling brain fog during your morning commute or struggling to wind down for sleep, understanding your mental machinery changes everything. Ditch the dense...

From the renowned neuroscientist and New York Times bestselling author of Incognito comes the companion volume to the international PBS series about how your life shapes your brain, and how your brain shapes your life. "An ideal introduction to how biology generates the mind.... Clear, engaging...

From Joseph Jebelli, PhD, neuroscientist and author of In Pursuit of Memory, a narrative exploration of the science of doing nothing and its benefits for the brain and body. We are constantly told to make the most of our time. Work harder, with more focus. Stop procrastinating. Optimize. To be...

Two New York Times best-selling authors unveil new research showing what meditation can really do for the brain. In the last 20 years, meditation and mindfulness have gone from being kind of cool to becoming an omnipresent Band-Aid for fixing everything from your weight to your relationship to your achievement level. Unveiling here the kind of cutting-edge research that has made them giants in their fields, Daniel Goleman and Richard J Davidson show us the truth about what meditation can really do for us.

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why -- despite technological advances -- the workings of our most essential organ remain a mystery."I cannot recommend this book strongly enough."--Henry Marsh, author of Do No...

Are art and science separated by an unbridgeable divide? Can they find common ground? In this book, neuroscientist Eric R. Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism - the distillation of larger scientific or aesthetic concepts into smaller, more tractable components - has been used by scientists and artists alike to pursue their respective truths.

Menopause and perimenopause are still baffling to most doctors, leaving patients exasperated as they grapple with symptoms ranging from hot flashes to insomnia to brain fog. As a leading neuroscientist and women's brain health specialist, Dr Mosconi unravels these mysteries by revealing how...

This audiobook is narrated by an AI Voice. Supporting neurodivergent adults and children to navigate the world requires mental health practitioners to use a neuro-affirming and neurobiological approach to therapy. Most adult ADHD clients report having spent years navigating the mental health...

“As ‘The Secret’ meets the scientist in Dawson’s work, the boundaries of what you’ve believed possible will be stretched far beyond your existing picture of reality.” — Jack Canfield, co-author of the #1 New York Times bestselling Chicken Soup series and featured teacher in The...

Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening.