Neuroscience Brain

'This is the story of how your life shapes your brain, and how your brain shapes your life.' Locked in the silence and darkness of your skull, the brain fashions the rich narratives of your reality and your identity. Join renowned neuroscientist David Eagleman for a journey into the questions at...

From University of Washington professor Chantel Prat comes The Neuroscience of You, a rollicking adventure into the human brain that reveals the surprising truth about neuroscience, shifting our focus from what’s average to an understanding of how every brain is different, exactly why our...

One of the most complicated and advanced computers on Earth can't be purchased in any store. This astonishing device, responsible for storing and retrieving vast quantities of information that can be accessed at a moment's notice, is the human brain. How does such a dynamic and powerful machine make memories, learn a language, and remember how to drive a car? What habits can we adopt in order to learn more effectively throughout our lives? The answers to these questions are merely the tip of the iceberg in The Learning Brain.

Do you ever wonder what is happening inside your brain when you feel anxious, panicked, and worried? In Rewire Your Anxious Brain, psychologist Catherine Pittman and author Elizabeth Karle offer a unique, evidence-based solution to overcoming anxiety, based in cutting-edge neuroscience and research.

An "elegant", "engrossing" (Carol Tavris, Wall Street Journal) examination of what we think we know about the brain and why -- despite technological advances -- the workings of our most essential organ remain a mystery."I cannot recommend this book strongly enough."--Henry Marsh, author of Do No...

If you've ever wondered why you seem to get trapped in an endless cycle of obsessive, compulsive thoughts, you don't have to wonder anymore. Grounded in cutting-edge neuroscience and evidence-based cognitive behavioral therapy (CBT), Rewire Your OCD Brain will show you how and why your brain gets stuck in a loop of obsessive thinking, uncertainty, and worry; and offers the tools you need to short-circuit this response and get your symptoms under control-for good.

How do you escape ‘business as usual’ thinking and regularly and reliably create breakthrough ideas? Millions are spent every year in the quest to generate breakthrough ideas to drive growth. Yet fewer than 25% of people believe they’re doing a good job of harnessing creativity to get to big ideas. The Breakthrough Brain helps you harness human creativity with the digestible, inspiring and immensely practical Neuroscience of Creativity framework.

We are in the midst of a global mental health crisis, and mental illnesses are on the rise. But what causes mental illness? And why are mental health problems so hard to treat? Drawing on decades of research, Harvard psychiatrist Dr. Chris Palmer outlines a revolutionary new understanding that for the first time unites our existing knowledge about mental illness within a single framework: mental disorders are metabolic disorders of the brain. Brain Energy will transform the field of mental health, and the lives of countless people around the world.

Great teachers like the Buddha, Jesus, Moses, Mohammed, and Gandhi were all born with brains built essentially like anyone else’s—and then they changed their brains in ways that changed the world. Neuroscience now reveals how the flow of thoughts actually sculpt the brain, and more and more, we are learning that it’s possible to strengthen positive brain states. By combining breakthroughs in science with insights from thousands of years of mindfulness practice, you too can shape your own “Buddha’s Brain” for greater happiness, love, and wisdom.

Despite our best efforts, most of the time, we act without thinking. We make poor decisions. But this isn’t our fault! It’s just how our brains are programmed. Now, you don’t have to be a scientist to understand how to use your brain’s instincts to your advantage instead of your downfall. Build a Better Brain has one goal: to help you improve your life by understanding how your brain works and learning to taking advantage of it.

From Joseph Jebelli, PhD, neuroscientist and author of In Pursuit of Memory, a narrative exploration of the science of doing nothing and its benefits for the brain and body. We are constantly told to make the most of our time. Work harder, with more focus. Stop procrastinating. Optimize. To be...

Happiness: Is It a Matter of Luck . . . or a Learnable Skill? Why do some people seem happier than others, regardless of their situation? In the face of fear, sadness, and other emotional suffering, we may believe that there's simply something wrong with us. Yet in his decades of pioneering...

Not long ago, it was thought that the brain you were born with was the brain you would die with, and that the brain cells you had at birth were the most you would ever possess. Your brain was thought to be hardwired to function in predetermined ways. It turns out that's not true. Your brain is not hardwired; it's "softwired" by experience. This book shows you how you can rewire parts of the brain to feel more positive about your life, remain calm during stressful times, and improve your social relationships.

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about...

A revolutionary way to discover real sales success and bring new value to your company! Sales is not just about logic and emotion. Extraordinary salespeople are top earners because they understand the deeper levels of the brain and how buyers think. Global sales expert John Asher explores these...

The brain is our most vital and complex organ. It controls and coordinates our actions, thoughts and interactions with the world around us. It is the source of personality, of our sense of self, and it shapes every aspect of our human experience. Yet most of us know precious little about how our brains actually work, or what we can do to optimise their performance. Combining the latest scientific research with storytelling and advice, Supercharge Your Brain reveals everything you need to know about how your brain functions, and what you can do to keep it in peak condition.

In this pioneering, practical book for parents, neuroscientist Daniel J. Siegel and parenting expert Tina Payne Bryson explain the new science of how a child's brain is wired and how it matures. Different parts of a child's brain develop at different speeds and understanding these differences...

This fascinating and highly accessible book presents fantastic but totally feasible projections of what your brain may be capable of in the near future. It shows how scientific breakthroughs and amazing research are turning science fiction into science fact. In this brave new book, you'll explore.

Bridges the gap between AI and neuroscience by telling the story of how the brain came to be. 'I found this book amazing' Daniel Kahneman, Winner of the Nobel Prize in Economics and bestselling author of Thinking Fast & Slow The entirety of the human brain’s 4-billion-year story can be...

This program is read by the author. "As a mature observer of the human condition, Marsh has audible serenity that makes listeners curious about how his story ends." - AudioFile Magazine From the bestselling neurosurgeon and author of Do No Harm, comes Henry Marsh's And Finally, an unflinching...