Business Management Creative

Brought to you by Penguin. From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world. Creative work doesn't come with a guarantee. But...

The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.

Finally, a user’s guide for people with entrepreneurial brains and those they work and live with. When your biggest superpower is also your most critical weakness, it helps to have a manual on how to control it. Entrepreneurs are creative, bold thinkers and risk-takers capable of great...

Un livre audio culte dans le monde des entrepreneurs! En appliquant les grands principes du lean management au développement de nouveaux produits, Eric Ries a mis au point une méthode qui change radicalement la donne pour tous ceux qui souhaitent créer une entreprise ou développer un nouveau projet: le Lean Startup. Cette approche révolutionnaire permet en effet d'adapter constamment son offre mais aussi son entreprise aux évolutions du marché, en suivant le principe de l'innovation continue.

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. In today’s ultracompetitive marketplace, the difference between success and failure is...

From the author of The Anxiety Toolkit, a guide to creating your own personalized productivity plan, using self-science to make systems that work for you. There is no such thing as a one-size-fits-all productivity plan. The tricks that work for your colleague may not work as well for you. Or...

In this leadership memoir, take a step backstage at Cirque du Soleil. Vice Chairman Daniel Lamarre shares his experiences leading the awe-inspiring organization, and teaches readers what it takes for anyone, regardless of position or industry, to embrace the value of creative leadership. Without...

Why should I do business with you… and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your...

More than two hundred CEOs reveal their candid insights on how to build and foster a corporate culture that encourages innovation and drives results In Quick and Nimble, Adam Bryant draws on interviews with more than two hundred CEOs to offer business leaders the wisdom and guidance to move an...

This audiobook includes a bonus conversation between the authors. The art and science of talent search: how to spot, assess, woo, and retain highly talented people. How do you find talent with a creative spark? To what extent can you predict human creativity, or is human creativity something...

Toutes les leçons de l'homme qui a fait rayonner l'enchantement. Robert Iger a dédié sa carrière à Disney : en quarante-cinq ans, dont quinze à la tête de l'entreprise, il en a fait le plus grand groupe audiovisuel au monde et l'a guidée à travers une période particulièrement compétitive et riche en bouleversements technologiques. Dans "Leçons de leadership créatif", il revient sur son parcours, ses succès, les obstacles qu'il a surmontés et les principes qui l'ont toujours guidé.

「オリエンは信じない」「顧客に憑依する」「タグライン、コンセプトワードを決める」「プレゼンはしない」　　　他日本に『角ハイボール』ブームを巻き起こし、

悲観的で心配性なまじめ人間でも大丈夫！『TAROMAN』のクリエイターが教える“後ろ向きに前進する”ための仕事術。

Creative people tend to see the world a little differently from everyone else. But that doesn't mean they can't zero in on their goals, get focused, get organized, and not only accomplish what they want to achieve but earn money doing it. In Get It Done, a beloved teacher and successful writer, actor, and comedian helps you get a handle on your own particular - even peculiar - creative process and harness your energies in positive, productive, and income-generating ways.

Tanto si estás diseñando un nuevo producto como mejorando los procesos de tu empresa, aprovechar la creatividad de tu equipo puede ayudarte a resolver los problemas más complicados. La Serie Management en 20 Minutos de HBR te permitirá ponerte rápidamente al día sobre las habilidades de gestión más esenciales. Ya sea que necesites un curso intensivo o un breve repaso, cada audiolibro de la serie es un manual conciso y práctico que te ayudará a repasar un tema clave de management.

This is audio summary of The War of Art, a book that helps identify the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success.

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization. Discover the assumptions and actions underpinning the ability to build a solid base of customers you enjoy doing business with.

From the author of the acclaimed book Fierce Conversations comes the antidote to some of the most wrongheaded practices of business today. · “Provide anonymous feedback.” · “Hire smart people.” · “Hold people accountable.” These are all sound, business practices, right? Not so...

Create and sell your first audio product, step by step. Wishing you could wake up with payments in your email inbox and the freedom to retire earlier or spend more on day-to-day luxuries because you have a second source of income? Learn how to make this happen by creating and selling audio products. There's no need to suffer through the typical mistakes that delay success with audio products. Discover how to do it right, so they begin bringing you income your first time out of the gate.

Una recopilación exhaustiva sobre las claves del liderazgo creativo y la innovación, esa es la tónica del último libro de los académicos -y expertos en coaching- Eduardo Águila y Marcelino Garay, quienes desarrollaron una completa guía escrita e ilustrada sobre la cultura organizacional de hoy. Con el objetivo de contribuir al conocimiento, especializado y amplio, los autores de la publicación explican que la gestión de las organizaciones cuenta desde hace algunas décadas con el desarrollo académico y empresarial de tres grandes impulsores de la adaptabilidad organizacional: estas son la creatividad, la innovación y el liderazgo compartido.