Craft Business

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.

Editing is an invisible art where the very best work goes undetected. Editors strive to create books that are enlightening, seamless, and pleasurable to read, all while giving credit to the author. In What Editors Do, Peter Ginna gathers essays from 27 leading figures in book publishing about their work. Representing both large houses and small, and encompassing trade, textbook, academic, and children's publishing, the contributors make the case for why editing remains a vital function to writers - and readers - everywhere.

Brought to you by Penguin Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain. Most people look for wealth in all the wrong places.. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to...

A philosopher/mechanic's wise (and sometimes funny) look at the challenges and pleasures of working with one's hands “This is a deep exploration of craftsmanship by someone with real, hands-on knowledge. The book is also quirky, surprising, and sometimes quite moving.” —Richard Sennett...

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

Transform your handmade crafts and digital downloads into a profitable e-commerce business with proven SEO strategies. Perfect for an inspired morning commute or focused work-from-home sessions, this empowering blueprint eliminates the guesswork of launching an online storefront. Stop struggling...

A practical guide to prototyping as a way to revolutionize your work and creative life, from Stanford University's world-renowned Hasso Plattner Institute of Design, aka the d.school. Prototyping is a way to test an idea to see if it can be successful before investing too much time and too many...

As the author of twenty-four novels, Elizabeth George is one of the most successful--and prolific--novelists today. In Mastering the Process, George offers readers a master class in the art and science of crafting a novel. This is a subject she knows well, having taught creative writing both...

Forget about building a business—businesses fail and fade into oblivion. Start a revolution instead. James Watt started a rebellion against tasteless mass market beers by founding BrewDog, now one of the world’s best-known and fastest growing craft breweries, famous for beers, bars, and...

The first major book for writers to more effectively engage with complex socio-political issues—a critical first step in creating social change Writers are witnesses and scribes to society’s conscience but writing about social issues in the twenty-first century requires a new, sharper...

In this surprising and moving memoir, the legendary rap star and cofounder of Run D.M.C. keeps it a hundred percent, speaking out about his battle with depression and overcoming suicidal thoughts—one of the most devastating yet little known health issues plaguing the black community today. As...

Inspiring stories from jewellery makers to basket weavers, artists to terrarium makers, printmakers to ceramicists, bring bags of real-world advice and inspiration for those wanting to take their first steps into this new artisanal economy. With more time at home than ever before, the restorative distraction of crafts and making has seen a mainstream resurgence. So too has the desire to 'make a living' from creating handmade products to sell, or to sell our creative skills.

This book covers the essential changes organisations need to make in terms of marketing to reach and win the trust of the millennial consumersAre you tired of struggling to connect with the largest and most influential generation of consumers? Do you want to learn how to capture the attention of...

Goose Island opened as a family-owned Chicago brewpub in the late 1980s, and it soon became one of the most inventive breweries in the world. In the golden age of light and cheap beers, John Hall and his son Greg brought European flavors to America. With distribution in two dozen states, two brewpubs and status as one of the twenty biggest breweries in the United States, Goose Island became an American success story and was a champion of craft beer. Then, on March 28, 2011, the Halls sold the brewery to Anheuser-Busch InBev, maker of Budweiser, the least craft-like beer imaginable.

Etsy is the premiere online marketplace for distinctive handmade and vintage crafts and goods. Starting an Etsy Business For Dummies, Fourth Edition provides you with the information and tools you need to start selling successfully on Etsy. This comprehensive resource and guide will show you how easy it is to set up shop and start generating income. There's never been a better time to open your own Etsy shop, and there's never been an easier way than with this book.

A riveting and revealing look at the shows that helped cable television drama emerge as the signature art form of the twenty-first century. In the late 1990s and early 2000s, the landscape of television began an unprecedented transformation. While the networks continued to chase the lowest...

The New York Times bestselling author and human performance expert tests his knowledge and theories on his own aging body in a quest to become an expert skier at age fifty-three. Gnar: adjective, short for “gnarly,” def: any environment or situation that is high in perceived risk and high in...

Integrating mindfulness, neuroscience, positive psychology, and creativity research, Craftfulness offers a thought-provoking and surprising reconsideration of craft, and how making things with your hands can connect us to our deepest selves and improve our well-being and overall happiness. We...

Derived from the Swedish phrase Lagom är bäst, meaning ""the right amount is best; in moderation, in balance,"" langom is a deeply held philosophy closely tied to the Swedish cultural and social ideology of fairness and equality. Lagom is believed to have begun with Viking culture: at...

Starting with nothing more than a home-brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest-growing craft breweries. In this newly updated second edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business.