Creative Emotion

Сегодня маркетингом правят осторожные технократы, которые уверены, что любая кампания должна быть тщательно спланирована и обвешана метриками. Такой подход имеет свои преимущества. Однако для того, чтобы создать по-настоящему мощный бренд и раскрыть творческий потенциал любой команды, экс-директор по маркетингу Nike Грег Хоффман предлагает иной подход, который он называет дизайном эмоций.

This book uniquely identifies the five key emotions that prevent clients from reaching their full creative potential and provides coaches tools to help them overcome them, boosting their productivity as well as their ability to complete and promote their work and personal development. Accessible and personable, Rahti Gorfien interweaves stories from her personal life and private practice to alleviate the burden of blockages creatives generated by their own divergent thinking, unconscious conditioning, and memory.

Discover the healing power of expressive arts with this hands-on guide to using creative mindfulness to reduce stress, find presence, and unlock self-knowledge Expressive arts educator Rachel Rose weaves together mindfulness practice and art therapy to demonstrate how tapping into your own...

Course objectives: Discuss the differences between type 1 and type 2 stress. Assess personal stress levels through body awareness and numeric scale. Utilize abdominal breathing methods to cultivate relaxation and stress reduction. Practice guided relaxation through an awareness...