Behavioural Science

Since the original publication of Nudge more than a decade ago, the title has entered the vocabulary of businesspeople, policy makers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 "nudge units" in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful "choice architecture" - a concept the authors invented - to help us make better decisions for ourselves, our families, and our society.  

Human beings are primates, and primates are political animals. Our brains, therefore, are designed not just to hunt and gather but also to help us get ahead socially, often via deception and self-deception. But while we may be self-interested schemers, we benefit by pretending otherwise. The less we know about our own ugly motives, the better - and thus, we don't like to talk, or even think, about the extent of our selfishness. This is "the elephant in the brain". 

Behavior change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behavior, individuals and organizations can adapt to the demands of the modern world. 

This audiobook explains why people buy - and how to use that knowledge to improve pricing, increase sales, and create better, "brain-friendly" brand messaging. Become a more effective leader with the practical tools in this book. 

In Beyond Behaviors, internationally known pediatric psychologist Dr. Mona Delahooke describes behaviors as the tip of the iceberg, important signals that we should address by seeking to understand a child's individual differences in the context of relational safety. This accessible book offers professionals, educators, and parents tools and techniques to reduce behavioral challenges and promote psychological resilience and satisfying, secure relationships.

In her first book, What Your Customer Wants and Can't Tell You, author and behavioral economics specialist Melina Palmer, applies the science of behavioral economics to unlocking what is behind customer decisions. Behavioral economics combines elements of economics and psychology to understand how and why people behave the way they do in the real world. Now, in her sequel, What Your Employees Need and Can't Tell You, she offers a highly actionable roadmap for business executives and managers faced with the task of instituting successful organizational change.

According to most economics textbooks, human beings are super-rational creatures who know what is in their own best interests and always act accordingly. When making a decision to purchase, the rational consumer would not buy something on the spur of the moment, or on the recommendation of a friend. Sound realistic?

A "Manchurian Candidate" is an unwitting assassin brainwashed and programmed to kill. In this book, former State Department officer John Marks tells the explosive story of the CIA's highly secret program of experiments in mind control. His curiosity first aroused by information on a puzzling suicide, Marks worked from thousands of pages of newly released documents as well as interviews and behavioral science studies, producing a book that "accomplished what two Senate committees could not" (Senator Edward Kennedy).

Spread through the public in the form of popular stories, ideas can go viral and move markets - whether it's the belief that tech stocks can only go up or that housing prices never fall. Whether true or false, stories like these - transmitted by word of mouth, by the news media, and increasingly by social media - drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that.

Where is 'home'? For Amartya Sen home has been many places - Dhaka in modern Bangladesh, where he grew up; the village of Santiniketan, where he was raised by his grandparents as much as by his parents; Calcutta, where he first studied economics and was active in student movements and Trinity College, Cambridge, to which he came aged 19. Sen brilliantly recreates the atmosphere in each of these. 

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own ‘utility’. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don’t really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational, we are prone to ‘cognitive biases’ with complex effects on decision-making, such as forgetting to prepare for retirement. 

Designers and managers hope their products become essential for users-integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn't accidental: it's a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product.

Ever since the dawn of human civilisation, we have been trying to make predictions about what's in store for us. We do this on a personal level, so that we can get on with our lives efficiently (should I hang my laundry out to dry, or will it rain?). But we also have to predict on a much larger scale, often for the good of our broader society (how can we spot economic downturns or prevent terrorist attacks?). For just as long, we have been getting it wrong.

A leading cognitive scientist argues that a deep sense of good and evil is bred in the bone. From John Locke to Sigmund Freud, philosophers and psychologists have long believed that we begin life as blank moral slates.

In Cognitive Behavioral Therapy, you will discover exactly what you need to do to get over depression, anxiety, and other mental health problems. You will learn how to reinvent yourself, handle everything life throws your way, and find true happiness. It’s safe, drug free, and scientifically proven to work. Using powerful exercises you can do at any time and place, you can choose a brighter future 

Fast Minds is an acronym for common symptoms that are often seen in attention deficit hyperactivity disorder (ADHD). Millions of adults have ADHD or some of its traits, but they are under-recognized, under-treated, and often under-supported. This book empowers people with ADHD, or some of its characteristics, to adapt and thrive. By working through the program in this book, you will develop personalized strategies to take control of your life.

Do you want to practice healing and improve your emotional, mental, and psychological well-being? Are you looking for genuine, insightful methods to help you overcome anxiety, stress, and more? Then it’s time to try this bundle. Inside this powerful collection, you’ll explore three profound and highly effective therapies for transforming the way you look at the world. With heartfelt advice and real, practical tips, now you can free yourself from harmful mindsets and embrace a life of positivity and well-being.

FEAT DESC

According to scientific research, emotional intelligence is far more important than ones intelligence quotient or technical abilities when it comes to determining a person’s overall success in life. But it become twice as powerful when implemented with cognitive behavioral therapy techniques. This bundle includes the most powerful collection of strategies that will help you improve in every area of your emotional life, personal life, and with your relationships.

O estudo e a compreensão do comportamento humano são aspectos fundamentais para entendermos o mundo em que vivemos e como nossas ações impactam o outro e a sociedade. Justamente por isso, pela fundamental importância em obter os conhecimentos específicos para compreender comportamentos, que a Análise Comportamental é uma ferramenta valiosa.