Global Power

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

Penguin presents the audiobook edition of The Square and the Tower by Niall Ferguson, read by John Sackville. Most history is hierarchical: it's about popes, presidents, and prime ministers. But what if that's simply because they create the historical archives? What if we are missing equally...

Learn about Argentina's Week of the People’s Martyrs, Mexico's Night of Tlatelolco, and France's Mai 68.

Read by the author, Jacinda Ardern.This is not just a book for people who follow politics, but for anyone who has ever doubted themselves, or wanted to make a difference. The deeply personal memoir from the former prime minister of New Zealand, then the world’s youngest female head of...

What can you learn from a stranger?Every stranger has a story, and every conversation has the potential to change how we see the world.In The Power of Talking to Strangers, Kenneth Njenga shares a deeply personal and philosophical reflection on human connection, inspired by years of...

Brought to you by Penguin. WINNER OF THE PULITZER PRIZE FOR FICTION 2019 SHORTLISTED FOR THE MAN BOOKER PRIZE 2018 THE NEW YORK TIMES BESTSELLER A wondrous, exhilarating novel about nine strangers brought together by an unfolding natural catastrophe An artist inherits a hundred years of...

After an AI leader was elected to save the planet from environmental destruction, humanity faces an even deadlier threat in the explosive sequel to Artificial Wisdom. Five years have passed since journalist Marcus Tully singlehandedly swung the results of a global election. To give humankind a...

In this era of government gridlock, economic and ecological devastation, and seemingly intractable global violence, our future is ever more ripe for - and in need of - fresh, creative reimagining. With her clear-eyed, inspiring, and sweeping vision of a possible global renaissance in the new millennium, Barbara Marx Hubbard shows us that our current crises are not the precursors of an apocalypse, but the natural birth pains of an awakened, universal humanity.  

SHORTLISTED FOR THE BEST SPORTS WRITING OF THE YEAR AWARD LONGLISTED FOR THE WILLIAM HILL SPORTS BOOK OF THE YEAR AWARD A GUARDIAN SPORTS BOOK OF THE YEAR A WATERSTONES SPORTS BOOK OF THE YEAR 'A marvellous football book, although it is much more than that' The Times 'More Than A Shirt shows why...

The more we know about the catastrophic implications of climate change, the more fossil fuels we burn. How did we end up in this mess? In this masterful new history, Andreas Malm claims it all began in Britain with the rise of steam power. But why did manufacturers turn from traditional sources of power, notably water mills, to an engine fired by coal? Contrary to established views, steam offered neither cheaper nor more abundant energy - but rather superior control of subordinate labor.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

An Economist Politics and Current Affairs book of the year. Once upon a time, if an official stole money, there wasn't much he could do with it. He could buy himself a new car or build himself a nice house or give it to his friends and family, but that was about it. If he kept stealing, the...

With a new "10 years later" epilogue for every chapter, comes an eye-opening assessment of American power and deglobalization in the bestselling tradition of The World is Flat and The Next 100 Years. Near the end of the Second World War, the United States made a bold strategic gambit that...

This book is the first of its kind to examine the role of great powers in the international politics of climate change. It develops a novel analytical framework for studying environmental power in international relations, what counts as a great power in the environmental field, and what their special environmental responsibilities are. In doing so, the book connects International Relations (IR) debates on power inequality, great powers and great power management, with global environmental politics (GEP) scholarship.

Experts believe that Brazil, the world's fifth largest country and its seventh largest economy, will be one of the most important global powers by the year 2030. Yet far more attention has been paid to the other rising behemoths: Russia, India, and China. Often ignored and underappreciated, Brazil, according to renowned, award-winning journalist Michael Reid, has finally begun to live up to its potential but faces important challenges before it becomes a nation of substantial global significance.

'Gripping . . . packed with fascinating detail' – Financial Times ‘Indispensable – brilliantly grounded in first-hand experience. Compelling’ – Rory Stewart, author of Politics on the Edge ‘Anyone interested in geopolitics should read it’ – Anne Applebaum, author of Autocracy...

Unearth the dramatic economic history of a frontier town transformed by sudden mineral wealth into a global powerhouse. Perfect for an immersive daily commute, this epic narrative charts a marginal colonial outpost's explosive rise. Feel the restless energy of the goldfields as sudden fortune...

Journey through sweeping European history as a fractured Roman outpost transforms into an unstoppable cultural superpower. Experience the epic, immersive rise and fall of absolute monarchs, radical philosophers, and fierce revolutionaries who forged a modern nation in blood and brilliant ideas...

'Superbly explained' Washington Post A dazzling new history of the modern world, as told through the remarkable story of population change. Every phase since the advent of the industrial revolution - from the fate of the British Empire, to the global challenges from Germany, Japan and Russia, to...

Witness a dramatic geopolitical rise from a windblown fishing camp to a Middle Eastern economic powerhouse. Perfect for a daily commute, this high-stakes history charts the brutal boom-and-bust cycles that forged a modern mega-city. Discover how tribal alliances and sheer survival instincts...