Hard Sale

Twenty-eight and filthy rich, Matt Cannon is the youngest broker on Wall Street. He may be a "boy wonder", but he's every inch a man. Ask any woman-any night. But when Matt's latest fling makes scandalous headlines, his clients get anxious, and his bosses at Wolfe Investments level an ultimatum: Keep his assets zipped, get a "real" girlfriend, and clean up his act. Only one woman can help Matt with something this hard.

Jack Trout, one of the most respected marketing gurus in the world, shows why some of today's biggest brands are having trouble and how to avoid repeating their mistakes. With the help of in-depth case studies chronicling the events leading up to the falls from grace of Sears, Miller Brewing, Xerox, Crest, Burger King, and other past market leaders, he identifies the ten most common mistakes...

Sales teams can shorten the sales cycle by as much as 68 percent when they learn to equip their champion - the people promoting their solution inside the target account - using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.

Most sales training programs offer the same old pointers: Always be closing, keep it simple, stupid, and ask for referrals. You know these clichés. Selling Is So Easy, It's Hard is the first program to focus on the 77 correctable selling mistakes that novices and veterans make. Without conscious awareness, these errors, snafus, miscues, and blunders keep the typical seller from earning at least 25% more business.

All That Outer Space Allows: Booktrack Edition adds an immersive musical soundtrack to your audiobook listening experience! It is 1965 and Ginny Eckhardt is a science fiction writer. She’s been published in the big science fiction magazines and is friends with many of the popular SF authors of the day. Her husband, Walden, will soon be an Apollo astronaut. Although the realities of spaceflight fascinate Ginny, her genders bars her from the United States space programme. Her science fiction offers little in the way of consolation - but perhaps there is something she can do about that....