Hooked Food

THE INSTANT SUNDAY TIMES BESTSELLER ‘Tender and thrilling it’s Yuzuki at her best’ ELLE ‘Deliciously satisfying’ iPAPER ‘Enjoyable and addictive’ INDEPENDENT ‘Fantastically dark’ ERIN KELLY The thrilling new novel of friendship and dangerous obsession from Asako Yuzuki, the...

Once upon a time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize-winning investigative reporter Michael Moss sets out to answer these questions and to find the true peril in our food.