Mass Behaviour

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this revised and...

"An urgent read that illuminates real possibility for change.” —John Carreyrou, New York Times bestselling author of Bad Blood For the first time, a story about the specialized teams of forensic psychologists, FBI agents, and other experts who are successfully stopping mass shootings—a...

What's Prison For? examines the “incarceration” part of mass incarceration. Our prisons remain a shameful waste of lives and money, feeding a pathological cycle of poverty, community dysfunction, crime and hopelessness. What is the alternative? This book makes the case for better...