Online Identity

In 2014, Francis Fukuyama wrote that American institutions were in decay, as the state was progressively captured by powerful interest groups. Two years later, his predictions were borne out by the rise to power of a series of political outsiders whose economic nationalism and authoritarian tendencies threatened to destabilize the entire international order. These populist nationalists seek direct charismatic connection to “the people”, who are usually defined in narrow identity terms that offer an irresistible call to an in-group and exclude large parts of the population as a whole.

We present ourselves and encounter others through profiles. A profile shows us not as we are seen directly but how we are perceived by a broader public. Profile-based identity is evident everywhere from pop culture to politics, marketing to morality. This book argues that the profile marks an epochal shift in our concept of identity and demonstrates why that matters. You and Your Profile blends social theory, philosophy, and cultural critique to unfold an exploration of the way we have come to experience the world.

People research everything online - shopping, school, jobs, travel - and other people. Your online persona is your new front door. It is likely the first thing that new friends and colleagues learn about you. In the years since this book was first published, the Internet profile and reputation have grown more important in the vital human activities of work, school and relationships.

The rise of new technologies in our lives, which has taken us from powerful mobile phones to fitness trackers and smart appliances in under a decade, has also raised the need for everyone who uses these to protect themselves from cyber scams and hackers. Every new device and online service you use that improves your life also opens new doors for attackers looking to discover your passwords, banking accounts, personal photos, and anything else you want to keep secret.