Political Consulting

His razor-sharp intellect, uncanny powers of deduction, and knowledge of the criminal underground are legendary throughout London. He solves cases with the able assistance of his close friend and confidant. And, one day, he will become the arch enemy of Sherlock Holmes. Meet Professor James Moriarty - consulting criminal.

McKinsey earns billions advising almost every major corporation as well as countless governments, including Britain's, the USA's and China's. It boasts of its ability to maximise efficiency while making the world a better place. Its millionaire partners and network of alumni go on to top jobs in the world's most powerful organisations. And yet, shielded by non-disclosure agreements, its work remains largely secret—until now. In this propulsive investigation, two prize-winning journalists reveal the reality. 

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.