Building Business

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s...

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

Transform your passion into a profitable business - with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse. Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: Why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? 

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary concept that promises to redeem the failed promise of free enterprise: social business. Designed to fill the gap between...

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

The mysteries enjoyed in books come to life, threatening four businesses. Amber's new bookshop and tearoom draws rare book collectors, but when one ends up dead in the mystery section, the shop's future is questionable. Lilly's pirate themed bookshop fits right into Harbor Inn, Maine, but she...

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

There is an old saying about problems that you may have heard before, "There are no problems, only opportunities." To this simple-minded approach, Bill Gibson says, "Hogwash." Problems do exist. And you need to prepare for them and understand them before you can overcome them. Even the great problem solvers can't make problems go away, but they often find opportunities linked to them.

The definitive guide to building, managing, and scaling a venture capital firm Now in its fourth edition, The Business of Venture Capital: Building a Venture Firm, Investing in Startups, and Driving Returns delivers human insight and wisdom that generative AI cannot replicate. Authors Mahendra...

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

Whether your goal is to open a neighborhood wellness business, work independently from home, or launch the next highly successful wellness brand, Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love is your definitive guide. This book will teach you how to translate your passion for wellness into a compelling business vision, weave that vision into an effective business plan, and leverage the latest technologies to accelerate your growth. 

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

With an introduction read by the author himself, Mark Pincus, and acclaimed narrator Fred Sanders, comes an unconventional, hands-on guide to turning ideas into products that matter—and that people love—from the legendary Silicon Valley pioneer, founder of Zynga, and creator of Stanford...

The Non-Manipulative Selling Method is based on quickly establishing a bond of trust with a prospect, thus enabling a salesperson to deal from a position of mutual respect. Today, Non-Manipulative Selling is used as a training resource among the world's leaders.

Gain the Confidence to Overcome Fear in Public Speaking is an enjoyable, lively, step-by-step approach that helps you become an effective communicator, one-on-one or to any size audience. This is not only a “how-to”, it is a specific “show and do” program that will make public speaking a fun, enjoyable experience for you. Listening to, applying, and practicing the techniques will increase your confidence, prestige, and leadership abilities.

Economist Best Books of the Year Financial Times Business Book of the Month Read by the author, Andrew McAfee, and Sean Patrick Hopkins. With a foreword by Reid Hoffman, co-founder of LinkedIn. 'A handbook for disruptors' – Eric Schmidt, former CEO of Google We’re living in a time of amazing...

This audiobook is narrated by an AI Voice. What if the biggest opportunity of your lifetime is already sitting on your laptop? THE $2.5M PROMPT is the inspiring true story of how one ordinary person transformed relentless curiosity into a multi-million-dollar digital business by combining...