Building Business

A business's overall strategy may be set at board level, but many people throughout the organisation will be involved in deciding that strategy and implementing it - making decisions that are strategic in nature. On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous.

In Building a Brand That Scales, branding expert Jed G. Morley bridges the gap between brand marketing and performance marketing to unlock the hidden value in your business. Jed shares proven principles and real-world examples for building a brand that grows with you. The resulting clarity, consistency, and momentum drive alignment and fuel profitable growth to maximize your company’s value.

Networking: It’s the most effective way to build a career, right? It is if you do it the right way, building trust along with your list of contacts. Tiffany Pham, author of You Are a Mogul, shows you how making connections is just the start. How you treat them is what really matters. Pham teaches you how to be a giver and not an exploiter, treating your network as a collection of lasting friendships that require nurturing and communication. She shares how networking can help you conquer imposter syndrome by giving you opportunities to show your strengths.

Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent in the 2012 election went to consultants who controlled virtually every aspect of the campaigns, from polling, fundraising, and media to more novel techniques of social media and micro-targeting.

There comes a time in every competitive athlete's life when the cheering stops, and it's time to move on to other pursuits. Written by a former Division 1 football player and Academic All-American, The Way of the Athlete argues that sports prepares athletes for this transition by instilling qualities that contribute to academic, business, and personal success.

Read by the author. When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of Building a StoryBrand, over one million business leaders have...

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

Brought to you by Penguin. A 10th Anniversary edition of the bestselling productivity bible from the co-creator of Scrum - now updated with brand new methods for working faster and smarter. Scrum is the reason that Amazon can launch a new feature on its website every day. It's how the FBI...

Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and...

Learn everything you need to start the business you’ve always dreamed of! This comprehensive, step-by-step guide walks the listener through everything an aspiring small business owner needs to know before getting started. It’s not as easy as just hanging up an “Open” sign and letting the money roll in! Planning every step of your business and being aware of all the questions, demands, and challenges you will face will make the difference between just opening up shop and actually running a successful business.

Whether your goal is to open a neighborhood wellness business, work independently from home, or launch the next highly successful wellness brand, Building a Wellness Business That Lasts: How to Make a Great Living Doing What You Love is your definitive guide. This book will teach you how to translate your passion for wellness into a compelling business vision, weave that vision into an effective business plan, and leverage the latest technologies to accelerate your growth. 

Take charge of your career by eliminating communication barriers and taking charge of your business relationships. Make your work environment less tense and more productive by improving communication skills. Set relationship expectations, work with people how they like to work, and give positive feedback and constructive feedback.

Economist Best Books of the Year Financial Times Business Book of the Month Read by the author, Andrew McAfee, and Sean Patrick Hopkins. With a foreword by Reid Hoffman, co-founder of LinkedIn. 'A handbook for disruptors' – Eric Schmidt, former CEO of Google We’re living in a time of amazing...

How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma? This collection of articles from HBR includes "How Resilience Works", by Diane Coutu; "Resilience for the Rest of Us", by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience", by David Kopans; "Find the Coaching in Criticism", by Sheila Heen and Douglas Stone; and much more.

When Before You Quit Your Job was written and published, it was a guidebook for aspiring entrepreneurs. Today - with the job market in shambles, overseas outsourcing and high unemployment - it can be a path to the salvation so many are looking for: A way take control of their life and use their skills and talents to create their future. Before You Quit Your Job asks: Do you have a million-dollar idea? Are you afraid of failing? Are you tired of making other people rich? Are you sick of taking order from your boss? Are you tired of working hard and not getting ahead?

Read by the author, Steve Kamb. 'How to Try Again is a fun rebuttal to toxic positivity and a world full of over-optimized morning routines. Steve Kamb tells the truth: humans are weird and change is hard. Honest, funny, and genuinely useful.' -Mark Manson, best-selling author of The Subtle Art...

In today's fast-paced world, more and more organizations require rapid application development with reduced development costs and increased productivity. This practical guide shows application developers how to use Power Apps, Microsoft's low-code, no-code application framework that helps developers make apps faster, modernize business processes, and solve tough challenges. Author Arpit Shrivastava provides a comprehensive overview of designing and building cost-effective applications with Microsoft Power Apps.

Organizations run on confidence. When people’s self-belief matches their capability, they feel able to step forward, take on new challenges, stretch themselves. When teams are connected by trust and respect, they are more ambitious in what they deliver together. And thoughtful, wholehearted confidence in the organization’s mission acts as oxygen for collective performance. Unleash a confidence contagion and unlock the strongest level of contribution from your team.

From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he...

Brought to you by Penguin. A must-have guide to optimizing your life for wealth and success, from bestselling author, NYU professor and Pivot podcast co-host Scott Galloway Today's workers have more opportunities and mobility than any previous generation. They also face unprecedented challenges...