Virtual Play

Diamo uno sguardo a ciò che è - perché non è qui - come alla fine sarà ovunque - e chi è meglio posizionato per beneficiarne. Crediamo che l'accumulo di tecnologia nell'industria dei videogiochi porterà alla fine ad un internet più completo e robusto che noi chiamiamo il Metaverso. Il profondo impatto si sentirà ben oltre ogni singola industria. La sua forma finale è lontana decenni, ma nel frattempo, aspettatevi molte interruzioni a breve termine.

We're living through what is arguably one of the most exciting, confusing, and powerful social moments in the history of humanity, the shift from the Digital Age to the Virtual Age. This shift is being driven by technology, and the people who are leading it are the ones who know it best: the Virtual Natives. This book will introduce you to the Virtual Native cohort and mindset, decipher their socio-cultural and economic experiences, and unpack their expectations of companies looking to engage, market, or employ them.

Мир будущего. Многие хотели бы попасть в него. А если против собственной воли? Да еще, вместо реальности, в виртуальную игру? Вот и наши герои попали в игру будущего. Если засунуть четыреста миллионов людей из двадцать первого века, словно тараканов, да еще в одну банку, результат может оказаться совершенно неожиданным.

Play Money explores a remarkable new phenomenon that's just beginning to enter public consciousness: MMPORGs, or Massively MultiPlayer Online Role-Playing Games, in which hundreds of thousands of players operate fantasy characters in virtual environments the size of continents. With city-sized populations of nearly full-time players, these games generate their own cultures, governments, and social systems and, inevitably, their own economies, which spill over into the real world.