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Kate Welling

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About the author… Kate Welling is the editor and publisher of “Welling on Wall St.,” an independent online journal for professional investors, which she founded in 2012 as a successor to “Welling@Weeden” the widely-read investment research publication she had created in 1999 under the aegis of institutional brokerage firm, Weeden & Co. “WOWS,” as her current newsletter is familiarly known, is eagerly read by savvy pros who subscribe for its uncommon perspective, depth of research and insights into the ever-evolving maelstrom that is the battle for financial survival. When Kate left the Wall Street Journal’s copyediting corps to latch onto a staff writing job at Barron’s in 1976, she wasn’t two years out of Northwestern’s Medill School of Journalism, not yet 24 years old. It was at Barron’s that Kate learned everything from the basics, like reading disclosure documents from the footnotes up, to the ineffable art of eliciting truths in interviews, whether with corporate titans, investment pros at the pinnacles of their careers or with the scallywags inevitably trying to pass as genuine articles to unwary investors. Working with Alan Abelson, Kate learned to tell those stories, engagingly, fully and fearlessly. After more than 25 years at Barron’s, many spent as Alan’s managing editor, virtually all of them as a back-up reporter and occasional writer on his iconic column, Kate left Barron’s after putting its 1999 Roundtable issues to bed. She had been offered the opportunity to start her own investment journal, in conjunction with Weeden & Co. LP, an institutional brokerage firm. With Alan’s full-throated encouragement, she accepted the challenge. Today, the independent, subscription-supported biweekly successor to that publication, called Welling on Wall Street (www.wellingonwallst.com) is eagerly read by over 1,000 investment pros for its uncommon perspective, depth and insights into the ever-evolving maelstrom of Wall Street.
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