Tony Jeton Selimi
AUTHOR

Tony Jeton Selimi

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Born with crooked legs in Gostivar, North Macedonia, Tony Jeton Selimi survived abuse, bullying, and the atrocities of civil war. At age 20, having narrowly escaped conflict, he arrived homeless in London—alone, with no safety net. Determined to rewrite his destiny, Tony worked multiple jobs to fund his education, support his family, and begin healing deep emotional wounds. Despite the odds, he graduated with honours from University College London, then led multi-billion-pound digital transformation programmes across the public and private sectors. Yet, Tony felt a calling bigger than tech—one grounded in purpose and people. He listened. Today, Tony is a seven-time international bestselling author, TEDx speaker, acclaimed filmmaker, and globally recognised life strategist and business coach specialising in human behaviour—dubbed by some the “Dior of personal and professional development.” His work seamlessly blends neuroscience, spirituality, behavioural science, and leadership strategy. 🔹 Why His Books Stand Out Tony’s proprietary frameworks—TJS Evolutionary Method: ALARM®, Behavioural Change Principles, The Unfakeable Code® Five=Step Method for Authentic Living, Leadind and Loving, Values Clarification and Alignment Process, Octagon of Excellence®—guide readers through healing, identity reclamation, and powerful performance: * Overcome trauma and build authentic emotional intelligence * Strengthen relationships, leadership presence, and communication * Achieve accelerated business and career growth, with clarity and purpose * Design workplaces that thrive on wellbeing, resilience, and productivity 📈 Real, Measurable Impact Tony’s award-winning titles—A Path to Wisdom, #Loneliness, Fit for Purpose Leadership #3, The Unfakeable Code®, Novum 10 Volume 6, A Path to Excellence, Climb Greater Heights and more—equip readers with actionable tools to: * Confront addictions, fear, doubt, anxiety, and mid-life crises * Navigate transitions with emotional clarity and courage * Activate a roadmap for total life transformation—mental, physical, relational, financial, spiritual, and professional 🌟 His Global Influence Tony has shared his message on the TEDx stage (“Technological Armageddon”—over a million views), at the United Nations, the UK Parliament, Cranfield University, and the London Business Show. With over 1,000 media appearances (BBC, ABC, NBC, FOX, SKY, Hay House), he continues to ignite change at scale. 🧭 Who Should Read These Books If you're ready to: * Transform your limiting past into a powerful new identity * Lead authentically, confidently, and with purpose * Achieve breakthrough growth in business, relationships, and wellbeing * Make meaningful impact in your life and leadership …then Tony’s books aren’t just inspiring—they’re your toolkit for living as your highest, most integrated self. Start your journey. Rise from your own ashes. Discover what true transformation feels like.
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  • The Unfakeable Code(R) cover art

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