Branded!
How Retailers Engage Consumers with Social Media and Mobility
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1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
Branded!
Narrated by:
Mark Ashby
Buy Now for ₹469.00
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Narrated by:
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Mark Ashby
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Written by:
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Bernie Brennan
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Lori Schafer
About this listen
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, JC Penney, Pizza Hut, and Best Buy are featured. Branded!:
- Provides a clear review of social media as well as the rapid changes in the development and use of mobility
- Demonstrates why retailers cannot "wait and see" and must move rapidly
- Shows how each company's social media and mobility initiatives are based on the individual personality of the company
- Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2010 SAS Institute Inc (P)2012 Audible, Inc.
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