Get Your Free Audiobook

Prime logo New to Audible Prime Member exclusive:
2 credits with free trial
1 credit a month to use on any title to download and keep
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks
Download titles to your library and listen offline
₹199 per month after 30-day trial. Cancel anytime.
How to Measure Anything cover art

How to Measure Anything

Written by: Douglas W. Hubbard
Narrated by: David Drummond
Free with 30-day trial

₹199 per month after trial ends. Cancel anytime.

Buy Now for ₹1,055.00

Buy Now for ₹1,055.00

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice.

Publisher's Summary

Anything can be measured. This bold assertion is the key to solving many problems in business and life in general. The myth that certain things can't be measured is a significant drain on our nation's economy, public welfare, the environment, and even national security. In fact, the chances are good that some part of your life or your professional responsibilities is greatly harmed by a lack of measurement---by you, your firm, or even your government.

Building up from simple concepts to illustrate the hands-on yet intuitively easy application of advanced statistical techniques, How to Measure Anything reveals the power of measurement in our understanding of business and the world at large. This insightful and engaging book shows you how to measure those things in your business that until now you may have considered "immeasurable," including technology ROI, organizational flexibility, customer satisfaction, and technology risk. Offering examples that will get you to attempt measurements---even when it seems impossible---this book provides you with the substantive steps for measuring anything, especially uncertainty and risk. Don't wait---listen to this book and find out:

  • The three reasons why things may seem immeasurable but are not
  • Inspirational examples of where seemingly impossible measurements were resolved with surprisingly simple methods
  • How computing the value of information will show that you probably have been measuring all the wrong things
  • How not to measure risk
  • Methods for measuring "soft" things like happiness, satisfaction, quality, and more
  • How to fine-tune human judges to be powerful, calibrated measurement instruments
  • How you can use the Internet as an instrument of measurement

©2010 Douglas Hubbard (P)2011 Tantor

Critic Reviews

"I use this book as a primary reference for my measurement class at MIT. The students love it because it provides practical advice that can be applied to a variety of scenarios, from aerospace and defense, healthcare, politics, etc." (Ricardo Valerdi, Ph.D., Lecturer, MIT)

What listeners say about How to Measure Anything

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.