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Publisher's Summary

Brought to you by Penguin.

The extraordinary inside story of how Instagram became the world’s most successful app.

In just 10 years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.

In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.

But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.

The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.

©2020 Sarah Frier (P)2020 Penguin Audio

What listeners say about No Filter

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  • Overall
    4 out of 5 stars
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    3 out of 5 stars

A meticulous chronicle

The narrative is driven as a story of the lead Instagram founder, but the extensive research holds a #nofilter mirror to several compelling issues of our app-infested lives and times.

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An excellent book

It covered the internal politics at Facebook and how Mark Zuckerberg was jealous of Instagram's growth. Without directly saying so, it cites incidents which lay out how Instagram was starved for resources and culture chipped away. It also shows the flaws of Kevin Systrom

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it's a beautiful n insightful read

it's a really wonderful book covering so many unthoughtful aspects of an Instagram journey. it's just a simple click or simple feature for a user but so much goes behind it.

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Instagram Explained!

Loved it! The book beautifully chronicles the growth and struggles of Instagram and it's founders. I now understand and appreciate the platform much more. The philosophy and the product are so deeply entwined with the founders vision and ethos.

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Awesome, unbiased, insightful story of Instagram.

Loved it. Thoroughly researched piece. Narration is also great. Overall an amazing audiobook. I will recommend to everyone interested in knowing how Instagram came into being and then became the #1 app.

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What a Book. Must Read.

Eye opening. The author has brought out most of the issues in a humane way. As it should be. Highly recommended

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Well written!

Must read to understand the ugly side of social media. The story of Instagram's growth and its transfiguration into the thriving but disconcerting influencer-led ecosystem makes for an acute read.

In a world where everybody is trying to make money off the product (both the parent company Facebook and the Instagram users themselves), the original vision is no longer in sight. Instagram is no longer a simple photo sharing app and will never be again.

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The influencer of influencers

Week paced narrative of the journey of Instagram from a hot buy to a bought high. After reading this and Mindf*ck I worry about how FB dominates thinking and incites actions which impact the world order. Worth your time and a credit.

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Insightful

A great book, loved the narration. Very well detailed by the author, a lot of research was put into it.

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Best book of 2020 till now..

the story is very captivating and well narrated. It not only tells the inside story of Instagram but also elaborates the Zukurberg mindset behind his business. It also taught me how to use Instagram properly 😅

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    5 out of 5 stars
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  • Ash M
  • 04-05-20

A fascinating mindset insight

This was a great insight into the people and motivations behind Instagram. I had no problem finishing it, and was generally captivated throughout.

Just after halfway, a lot of discussion goes into influencers and general social media explanations which interest me less personally.

I found the rise of Instagram and the seemingly small world of Silicon Valley a real surprise. The heart that went into it by the founders and the heart taken out by Facebook.

1 person found this helpful

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  • Matthew Willsher
  • 19-02-21

Good first and last third

Good first third and last third. Middle rather over does multiple examples of celebrity stories.

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  • Tayzone
  • 17-02-21

An important read

I appreciate this book for communicating my thoughts on 'paper'. I only wish this book would be found in the education systems.

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  • Xim
  • 03-12-20

amazing #don'tmissit ☺️

wow, I just finished listening to this book and I can only say wow, so will written, such as great journey.
so gripping that almost feels is a novel than a biographical account of a billion dollar empire

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  • Victor K
  • 19-07-20

Good story of one of the most important apps

Great for an entrepreneur understanding how this social media giant grew and how it had to compromise after been bought out. Good lessons of business to learn from here.

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  • Christina Ohanian
  • 23-06-20

Incredibly Insightful

This book opened my eye to quite a lot that I wasn’t aware of when it came to Facebook and Instagram. I knew the cover stories about the acquisitions, mergers and crazy sums of money that were exchanged but the deeper insights into the relationships and politics were eye opening.

All in all really enjoyed this book! Definitely recommend!

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  • Theres
  • 04-05-20

Depth, detail and well narrated

A comprehensive and clear insight into the whole and overall Instagram story. There weren't many (if any questions) left unanswered as this book went on.
It gives more than enough content of explanation without going on unnecessary tangents.
A lot of great work and research has gone into this book.

There is enough context delivered on the relationships with the likes of Facebook and Snapchat also.

1 person found this helpful

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  • bux
  • 04-03-21

Its a story of how nasty Facebook was to Instagram

I heard the word Facebook more than the word Instagram. The book should be a short article rather than a full length book. Nothing of substance and nothing of interest from a business perspective. Seemed to be a bunch of tabloid moments compiled into a story.

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  • Vik
  • 14-12-20

What a wonderful book

This is one of the those books where expectations are good but the book still manages to keep you engaged. I found the narration quite good but the best thing about the book is how well its written.

You manage to understand what happened behind the scenes compared to what you saw as a user of instagram and cultural significance of it all.

Would receommend this book for anyone.

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  • Anonymous User
  • 30-09-20

Amazing!

I am reading this book again after just finishing it. it is so well said and spoken I just love it!

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  • Gabe
  • 18-06-20

good listen - story is still not done!

great history of Instagram but possibly premature. plenty more to come in this story in years to come.