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No Filter

The Inside Story of Instagram
Written by: Sarah Frier
Narrated by: Sarah Frier, Megan Tusing
Length: 11 hrs and 20 mins
4.5 out of 5 stars (30 ratings)

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Publisher's Summary

Brought to you by Penguin.

The extraordinary inside story of how Instagram became the world’s most successful app.

In just 10 years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover and clashes between some of the biggest names in tech. But it’s a story that has never been told – until now.

In No Filter, Bloomberg’s Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players – from Instagram’s co-founders to super-influencers like Kris Jenner – Frier offers behind-the-scenes glimpses of every moment in the company’s life: from its launch, to its unlikely acquisition by Facebook, to its founders’ dramatic disputes with their new boss, Mark Zuckerberg.

But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of ‘influencers’ and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram’s effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online – to the point of warping our perception of reality.

The resulting book connects one company’s rise to a global revolution in technology, culture and business. Facebook’s decision to buy Instagram was the best investment it ever made. But we’re still learning about what it has cost the rest of us.

©2020 Sarah Frier (P)2020 Penguin Audio

What listeners say about No Filter

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  • Overall
    4 out of 5 stars
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    4 out of 5 stars

The influencer of influencers

Week paced narrative of the journey of Instagram from a hot buy to a bought high. After reading this and Mindf*ck I worry about how FB dominates thinking and incites actions which impact the world order. Worth your time and a credit.

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    5 out of 5 stars

Insightful

A great book, loved the narration. Very well detailed by the author, a lot of research was put into it.

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Best book of 2020 till now..

the story is very captivating and well narrated. It not only tells the inside story of Instagram but also elaborates the Zukurberg mindset behind his business. It also taught me how to use Instagram properly 😅

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    3 out of 5 stars
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    3 out of 5 stars

Great Narration - uninteresting last few chapters

Extremely well narrated. Great voice. Book is great till the mid point and became sluggish after that. Recommended only if you are too much into Instagram and interested in knowing about acquisition decisions.

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Must read

Definitely goes beyond what we have read on the Internet. Great sneak peek into how success actually looks from the inside.

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    5 out of 5 stars
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  • Ash M
  • 04-05-20

A fascinating mindset insight

This was a great insight into the people and motivations behind Instagram. I had no problem finishing it, and was generally captivated throughout.

Just after halfway, a lot of discussion goes into influencers and general social media explanations which interest me less personally.

I found the rise of Instagram and the seemingly small world of Silicon Valley a real surprise. The heart that went into it by the founders and the heart taken out by Facebook.

1 person found this helpful

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  • Victor K
  • 19-07-20

Good story of one of the most important apps

Great for an entrepreneur understanding how this social media giant grew and how it had to compromise after been bought out. Good lessons of business to learn from here.

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  • Christina Ohanian
  • 23-06-20

Incredibly Insightful

This book opened my eye to quite a lot that I wasn’t aware of when it came to Facebook and Instagram. I knew the cover stories about the acquisitions, mergers and crazy sums of money that were exchanged but the deeper insights into the relationships and politics were eye opening.

All in all really enjoyed this book! Definitely recommend!

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  • Theres
  • 04-05-20

Depth, detail and well narrated

A comprehensive and clear insight into the whole and overall Instagram story. There weren't many (if any questions) left unanswered as this book went on.
It gives more than enough content of explanation without going on unnecessary tangents.
A lot of great work and research has gone into this book.

There is enough context delivered on the relationships with the likes of Facebook and Snapchat also.

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  • Gabe
  • 18-06-20

good listen - story is still not done!

great history of Instagram but possibly premature. plenty more to come in this story in years to come.