PRIME MEMBER EXCLUSIVE | 3 Months Free Trial
Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.
Persuasion
Convincing Others When Facts Don't Seem to Matter
Failed to add items
Sorry, we are unable to add the item because your shopping basket is already at capacity.
Add to cart failed.
Please try again later
Add to wishlist failed.
Please try again later
Remove from wishlist failed.
Please try again later
Follow podcast failed
Unfollow podcast failed
Offer ends on 15 July, 2026 at 11:59 PM IST.
1 credit a month to use on any title.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.
Download titles to your library and listen offline.
Persuasion
Narrated by:
Lee Hartley Carter
Buy Now for ₹504.38
-
Narrated by:
-
Lee Hartley Carter
-
Written by:
-
Lee Hartley Carter
In the post-fact, deeply divided world we live in, true persuasion is rare. Engaging with people holding differing opinions is rarer still. But for progress to take place, persuasion must happen. Whether it's convincing an employer you are right for the job, a customer that your product is the best, or your closed-minded uncle that good people can disagree, it takes the art--and science--of persuasion to move forward.
So, how do you change someone's mind--or at least advance the conversation--when everyone is entrenched in their own points of view? Communication expert Lee Hartley Carter has spent nearly twenty years advising and helping the world's most well-known companies do just that.
Among the counterintuitive secrets you'll learn:
* It's not enough to understand the person you're talking to--you must truly empathize with them (yes, even them).
* Logic alone doesn't work. Stories and emotions are what move us most.
* When communicating in a crisis, our first instinct is almost always wrong.
Filled with deeply researched insights into how we make up--and change--our minds, as well as colorful real-world examples and actionable recommendations, Persuasion will help you hone your message and craft your narrative in order to get heard and get results.
*Includes a PDF of the Persuasion Plan Workbook
adbl_web_anon_alc_button_suppression_t1
No reviews yet