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Selling the Invisible

A Field Guide to Modern Marketing

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Selling the Invisible

Written by: Harry Beckwith
Narrated by: Jeffrey Jones
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.
©2008 Harry Beckwith; (P)2008 Hachette Audio Marketing Marketing & Sales Sales Modern Marketing
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Reading and the crisp writing. Very relevant.i finished in one go. Just loved every paragraph

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practical ideas to implement immediately. I know I am going to listen to it again and get more ideas

succinct, powerful, to the point

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