PRIME MEMBER EXCLUSIVE | 3 Months Free Trial

Auto-renews at INR 199/mo after 3 months. Cancel anytime. Offer ends 15 July, 2026.
Talk Triggers cover art

Talk Triggers

The Complete Guide to Creating Customers with Word-of-Mouth

 Preview
LIMITED TIME OFFER
3 Months Free Trial
Get this deal
Offer ends on 15 July, 2026 at 11:59 PM IST.
1 credit a month to use on any title.
Listen to anything from the Plus Catalogue—thousands of Audible Originals, podcasts and audiobooks.
₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.
Download titles to your library and listen offline.

Talk Triggers

Written by: Jay Baer, Daniel Lemin
Narrated by: Jay Baer, Daniel Lemin, Ted Wright
Get this deal

₹199 per month after 3 months. Renews automatically. Cancel anytime. Offer ends 15 July, 2026 at 11:59 PM IST.

Buy Now for ₹504.38

Buy Now for ₹504.38

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.

Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.

The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.

Talk Triggers contains:
  • Proprietary research into why and how customers talk
  • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses
  • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers)
  • Surprises in the text that are (of course) word of mouth propellants

  • Consumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it.

    Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.
 Consumer Behaviour & Market Research Forecasting & Strategic Planning Management & Leadership Marketing Marketing & Sales Customer Marketing
adbl_web_anon_alc_button_suppression_t1
All stars
Most relevant
Talks about the most powerful instruments of marketing & promotion - “words of mouth”.

A worthy read (listen) for all the business owners, entrepreneurs, marketeers or those who want to promote themselves.

Worth every minute !

Something went wrong. Please try again in a few minutes.
this book explains how to start talk triggers and how to spread it in the market. this book has great examples

really good

Something went wrong. Please try again in a few minutes.