The following country song features an excerpt from a passage in Henry David Thoreau’s Walden.

Lyrics from Walden

If one advances confidentlyin the direction of his dreams,and endeavors to live the lifewhich he has imagined,he will meet with a successunexpected in common hours.

He will put some things behind,will pass an invisible boundary;new, universal, and more liberal lawswill begin to establish themselvesaround and within him;or the old laws be expanded,and interpreted in his favorin a more liberal sense,and he will live with the licenseof a higher order of beings.

In proportion as he simplifies his life,the laws of the universewill appear less complex,and solitude will not be solitude,and poverty will not be poverty,and weakness will not be weakness.

If you have built castles in the air,your work need not be lost;that is where they should be.Now put the foundation under them.

In proportion as he simplifies his life,the laws of the universewill appear less complex,and solitude will not be solitude,and poverty will not be poverty,and weakness will not be weakness.

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Testimonials as Songs - Gospel Version: https://bookmarketing.substack.com/p/testimonials-as-songs-gospel-version

Living for the Real with Derek Hunter: https://bookmarketing.substack.com/p/living-for-the-real-with-derek-hunter

Find a Way Home, Country Music Version: https://bookmarketing.substack.com/p/find-a-way-home-country-music-version

A few months ago one of my friends called me desperate for advice. For years he had a top-rated website for his brand, key words, and all his great content. Google and other search engines sent him hundreds of targeted leads for his products and services. Every day!

Then it ended. Poof, his traffic was gone. Well, there was still a trickle but, for the most part, he had no real traffic.

His traffic was decimated. Gone. Kaput. Nada. Zip. Zilch.

But why?

Because Google, Bing, and even Duck Duck Go decided to keep that search traffic for themselves.

At first, the search engines made their AI searches optional, but it wasn’t long before they decided that they could make more money running ads on their own AI-generated search results pages.

Google, Bing, and Duck Duck Go are allowing AI answers to take over their searches. And now the PerplexityAI Comet and OpenAI Atlas browsers will take over any remaining searches. And, that’s without the 50% of search traffic that has already been taken over by ChatGPT, ClaudeAI, and other chatbots — all offering such friendly and competent answers to user questions.

Do you realize that in less than six months your website visibility will go to zero?

The days of search engines being your lifeline to visibility well end. By April. April 2026. So long. Good-bye!

Many websites have already experienced a 70 to 80% drop-off in traffic. Now. Not in four months. But today.

AI adoption is exploding. According to one person, 105 million adults will use generative AI this year. That is such a low, low estimate it’s almost not worth noticing. The truth is that everyone will be using AI for search in the coming years. Everyone. Not one single holdout.

Do you want to survive — and prosper! — during this SEO AI apocalypse?

You can!

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Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Happy holiday season to everyone.

One thing I’d like you to focus on or understand is how important it is to share greetings to your customers, your fans, your visitors, etc. Wish them Merry Christmas. Wish them Happy New Year. Wish them Happy Valentine Day. Wish them happy Mother’s Day. Wish them Happy Independence Day. And so on.

Do it through your social media. Do it through your website.

As you’ll notice in the graphic below, 7 of the top pages on my website during the week of Christmas 2025 were pages where I share holiday greetings with my website visitors, newsletter subscribers, and social media followers. Over the years, I’ve sent many such greetings. And, as it happens, those greetings send me more visitors year after year — visitors who want to share greetings via their various social media profiles.

You can do the same. You can even repost the graphics I’ve shared over the years, and even brand them as your own. What are you waiting for?

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

Testimonials as Songs - Gospel Version: https://bookmarketing.substack.com/p/testimonials-as-songs-gospel-version

Living for the Real with Derek Hunter: https://bookmarketing.substack.com/p/living-for-the-real-with-derek-hunter

Find a Way Home, Country Music Version: https://bookmarketing.substack.com/p/find-a-way-home-country-music-version

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.