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ENTREPREHARDSHIP

ENTREPREHARDSHIP

Written by: Josef Holm
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About this listen
 The stories behind the success stories. with Josef Holm Entrepreneurs share the personal cost of building a business: the pressure, difficult decisions and consequences for their wellbeing, relationships and lives. Each conversation follows one real story, how they found their way through it, what helped and the lessons you can use. Hosted by Josef Holm, entrepreneur, investor and founder of eight companies, with 30 years of experience. entreprehardship.comJosef Holm Economics Leadership Management & Leadership
Episodes
  • 2,000 People Showed Up. The Conference Still Lost Money. | Michael Beches

    2,000 People Showed Up. The Conference Still Lost Money. | Michael Beches
    Nov 11 2026

    Michael Beches and his co-founders drew 2,000 people to a blockchain summit in Vienna. Then the bills came in.


    On Entreprehardship, Michael tells his brother-in-law Josef Holm how a smaller event helped them recover, why they went big again, and how switching to a hybrid summit changed the numbers. Michael now runs MarketWerk.


    Michael Beches on YouTube: https://www.youtube.com/@bekesch

    MarketWerk: https://marketwerk.com/

    More episodes: https://entreprehardship.com/


    CHAPTERS

    00:00 The bet behind the Vienna summit

    00:21 Meet Michael Beches

    01:18 When the bills came in

    01:56 How the idea made it from LA to Vienna

    04:08 From student meetups to a 2,000-person summit

    06:00 Tickets, sponsors and the biggest bill

    07:54 A smaller event buys them breathing room

    08:54 Why they went big again

    12:17 COVID forces a new plan

    14:27 How the hybrid summit cleared the debt

    18:25 What Michael took into MarketWerk

    20:52 What MarketWerk does today

    23:30 Rapid fire
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    28 mins
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