This one’s personal.
Today’s not only my 51st birthday… it’s also the 5th birthday of Goals With Soul 🥳

What started as a leap of faith in December 2020 (in the chaos of a pandemic, no less) has become one of the most soul-nourishing parts of my business - and life.

I’ve released over 200 episodes, interviewed incredible experts, and built a space that I’m genuinely proud of and this podcast now ranks in the top 1.5% of global podcasts. But this episode isn’t about the accolades.

It’s about the journey. The detours. The dips. The unexpected lessons.
And the inner growth that’s been way more powerful than anything I could’ve planned.

In this birthday reflection, I’m sharing:

💫 Why I stepped into 2025 choosing to feel good first - no matter what
💫 How wild swimming, pottery (yes, bowls for everyone!), and improv have shifted my energy
💫 The surprising realisation I had in improv class that smacked me between the eyes
💫 What judgment really has to do with vulnerability - and how I’m learning to let go
💫 A simple daily practice I’m using to soften perfectionism and build more self-love
💫 What’s next … including my plans for a skydive, a break from podcasting, and a very special trip with my sister

Whether you’ve been here from episode 1 or just found your way to this podcast recently, I’m so grateful you’re listening.

And if you’re navigating a season of growth, transition, or learning to be kinder to yourself - this one’s especially for you.

Enjoying the show?
Make sure you hit subscribe, and if you’ve got a sec, leaving a review helps more soulful women discover this work.

Connect with Joanna Ingram
Website: joannaingram.com
Instagram: @‌iamjo.ingram

If you've ever wondered what it really takes to build a business that can weather life's storms, this conversation is going to shift something for you.

This week on Goals with Soul, I'm joined by Kelly Vikings, known as the Divine Business Mentor, who revolutionizes what she calls New Earth Business through sovereign leadership and advanced business energetics.

With three decades in sales and marketing leadership and almost two decades as an entrepreneur, Kelly has built and scaled businesses from concept to multi-six figures, multiple times. But her journey hasn't been linear - and that's exactly what makes this conversation so powerful.

Kelly shares her tower moment - the complete collapse of her property business in 2019 that led to bankruptcy, losing everything, and rebuilding from a caravan in Cornwall with her three sons. Through that grief and loss, she found herself. And in that process, she discovered that consciousness and energy are the real foundations of sustainable business.

In this honest, grounded conversation, we cover:

• Why we overcomplicate everything as humans and would rather sit in hell than find a new heaven

• The three business models (one-to-one, launches, and evergreen) and how to build the right combination for sustainability

• How your business is a 3D reflection of your consciousness - and what happens when you upgrade your energy

• The spiritual side as the sanity in business building, and why community matters

• Kelly's soul incarnation work and how understanding your soul's essence changes everything

Whether you're exhausted from strategy hopping, ready to build something that actually supports you, or curious about blending consciousness with practical business strategy, this one's for you.

Connect with Kelly Vikings:

Website: https://www.kellyvikings.com

Facebook: Kelly Vikings

🎁 Free gift: Kelly offers a free soul incarnation report

Connect with Joanna Ingram:

Website: http://joannaingram.com

Instagram: @‌iamjo.ingram

Subscribe & Review:

If you loved this episode, subscribing and leaving a review is a beautiful way to support the show and helps more soulful coaches and healers find these honest conversations about building aligned, abundant businesses. Thank you in advance! 🩷

Ever had a moment when the universe seemed to be winking at you? This week’s episode is exactly that kind of magic.

After nearly skipping my swim and sauna session due to a packed schedule, I found myself in a soul-led moment of divine timing.

What unfolded was a beautiful reminder of how trust and synchronicity can show up when we choose alignment, even in the smallest decisions.

If you’re someone who often feels the pressure to be in control, to do it all, or to prove yourself… this one’s for you.

🔑 Here’s what you’ll hear in this short, soulful solo:

• The pivotal decision I made after Episode 200 - and how it’s shifting everything

• Why “no one’s coming to save you” is actually an empowering truth

• How small, soul-led actions open doors you can’t predict

• Letting go of the “how” and learning to trust the what and why

• An invitation to amplify your message (and your magnetism)

This episode is a call to decide how you want to show up...and start trusting the signs that follow.

If you’re a coach or healer creating powerful client results, you’re invited to be a guest on my new podcast, The Soulful Catalyst.
Apply here: https://go.joannaingram.com/soulfulcatalyst

Connect with Joanna Ingram
Website: joannaingram.comInstagram: @iamjo.ingram

—

Want to be featured on The Soulful Catalyst?
I’m looking for transformational coaches and healers to showcase.
Apply here: go.joannaingram.com/soulfulcatalyst

If you’ve ever felt like you’re doing all the right things in your business but something deeper still feels off …this episode will speak to you.

I’m joined by the incredible Sophie Frabotta, a Spiritual Thought Leader, Healer, and founder of the globally recognised Spiritual Life Coach Certification.

With a Master’s in Transpersonal Psychology and a deeply grounded spiritual approach, Sophie brings a powerful lens to what it really takes to heal from the inside out - so you can grow a business and life that feels aligned on a soul level.

We get into:

• Why unresolved emotional layers can block your growth (and what to do about it)

• How spiritual entrepreneurship demands both structure and surrender

• The key inner work Sophie teaches to her certification students

• Her own story of heartbreak and healing that sparked her mission

• What happens when you stop forcing, and start following your inner alignment

This one’s a deep, soulful listen, especially if you’re navigating a season of transition, expansion, or just know that something within you is ready for the next evolution.

Connect with Sophie Frabotta:
Website: http://awakenwithsophie.com
Instagram: @‌awakenwithsophie

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!

Enjoying Goals With Soul?
If this episode spoke to your soul, subscribing and leaving a review helps other visionary women find this podcast and step into their own alignment.

This is a milestone episode of Goals With Soul - 200 Episodes!!

When I hit “record” for the first time back in 2020, I had no idea this podcast would become the one thing that stayed steady while everything else in my business evolved.

Four years on, Goals With Soul sits in the top 2% of podcasts globally.

We’ve had over 30,000 downloads, seasons of change, and incredible guests like Caitlyn Batcher, Susie Ashworth, Lisa Johnson, Gemma Went and so many others who’ve shared wisdom that’s shaped people’s businesses and lives.

In this celebratory episode I’m looking back on the journey so far … from messy action and forest walks with birdsong in the background, to the consistency that’s built a show you can tune into on the school run, in the bath, or out walking your dog.

I also share a very personal story about a day that started badly, took an unexpected turn at a shopping mall (hint: it involved fire engines and a lot of black smoke), and what it taught me about my own spiritual and business practices.

From that story came two powerful themes I’m bringing back into my life and business right now - Decision and Discipline.

In this episode I talk about how those two values are elevating my energy, my mood and my results without hustle or compromise, and why they’re the same principles that have kept Goals With Soul going strong.

I’m also excited to announce something new - I’ve just launched my second podcast!

The Soulful Catalyst Podcast is a space for even more brilliant, soulful coaches, healers and practitioners to share the powerful work that creates true transformation for their clients.

If that’s you, you can apply to be a guest at:

http://go.joannaingram.com/soulfulcatalyst

If you’ve been part of this journey from the beginning or just found me last week, thank you for listening.

This episode is as much for you as it is for me - an invitation to recommit to what matters, choose your own non‑negotiables, and take the smallest daily steps toward an uncompromisingly aligned life and business.

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call: https://calendly.com/jo-ingram/client-alignment

Love Goals With Soul?
Please subscribe and leave a review to help more soulful entrepreneurs find the show and build thriving, purpose‑led businesses with messaging that truly reflects their brilliance. Thank you!

How much time have you really spent rewriting your website copy... again and again?

In this episode of Goals With Soul, I’m joined by the brilliant Kris Jones - a messaging and StoryBrand expert with over 20 years of experience working with powerhouse brands like Nike and Adidas, as well as hundreds of small business owners and service providers.

Mentored by Donald Miller (yes, that Donald Miller of Building a StoryBrand fame), Kris knows how to turn vague, fluffy copy into clear, client-converting gold FAST.

We get into the magic of storytelling in your messaging, how to stop overwhelming your readers with too much info, and why most websites are full of well-meaning words that don’t actually sell.

You’ll learn that a powerful shift in how you approach your own website - and the confidence that yes, you can write copy that truly works (even if you’re not “a writer”).

If you’ve been stuck in messaging paralysis, second-guessing your words, or hiding behind a website that doesn’t really reflect the magic you offer … this is the clarity bomb you’ve been waiting for.

What You’ll Learn in This Episode:

• Why most website copy doesn’t convert and what to do instead

• The power of one clear message (and how to find yours)

• How to simplify your homepage so the right people want to work with you

• The truth about storytelling and why it’s the backbone of powerful messaging

• A behind-the-scenes look at Kris’s fast + effective website copy method

Meet Kris Jones:
With 20+ years experience and mentorship from Donald Miller (author of Building a StoryBrand), Kris has written high-converting copy for major brands like Nike and Adidas and now helps small businesses and service providers clarify their message and write sales-focused website copy in just 2.5 hours flat.

Connect with Kris Jones:
Website: https://www.reddoordesigns.com
Instagram: https://www.instagram.com/reddoordesign
Linkedin: https://www.linkedin.com/in/reddoordesigns

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Messaging Clarity Call where I’ll identify your messaging gaps and how to fix them!

Subscribe & Review:
Loving Goals With Soul? Hit subscribe and leave a review on your fave podcast app. It helps this soulful show reach more coaches and healers who need this message. Plus, reading your kind words seriously makes my day. 💛

If you’ve ever started a new marketing strategy with a burst of energy (hello, Reels obsession… again), only to abandon it two weeks later with a sigh and a scroll, this one’s for you.

In this episode, I’m sharing what finally made marketing feel sustainable for me and for so many of my clients who are done with the hustle but still want to attract high-level, soulmate clients.

We’re talking about my unique Marketing Ecosystem, a method that lets your content work harder for you without needing to show up everywhere, every day.

I share:

• Why a one-size-fits-all content strategy will never work for most soulful coaches and healers

• What I learned from my career in advertising that changed how I think about marketing touchpoints

• How your energy type (I talk about being a Reflector in Human Design) influences the way you should be showing up

• Why the “silver bullet” marketing promises are setting you up to fail and what to do instead

This episode is your permission slip to stop forcing what isn’t working, and instead build a marketing system that flows with your natural energy… and still gets results.

Ready to build your own sustainable marketing ecosystem?

If creating a marketing strategy that aligns with your energy and positions you as a trusted authority sounds like exactly what you need, my Marketing Ecosystem 1:1 program might be perfect for you. We'll craft a sustainable approach that showcases your expertise without burning you out.

What's included:

• Your personalised marketing ecosystem strategy

• Premium marketing assets (media kit, networking bio, podcast pitches)

• Content repurposing plan for maximum reach

• Authority positioning for high-value opportunities

You can find all the details here: joannaingram.link/ecosystem

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!

Subscribe & Review:
If this episode resonates with you, take a moment to subscribe and leave a review. It helps more soulful entrepreneurs find this show and build aligned, abundant businesses they love. Thank you! 😊

If you’ve ever hit a point where your business feels more like a burden than a blessing, this conversation is going to feel like a deep exhale.

This week on Goals with Soul, I’m joined by the brilliant Gemma Went: multi-award-winning business and leadership mentor, and someone who’s walked the path of burnout, breakdown, and rebuilding from the ground up.

Together, we talk about what it really means to build a business that supports you - emotionally, energetically, and practically.

Gemma shares how her own experience of growing a seven-figure business (and the eventual breakdown that followed) led her to rethink everything about how she worked, lived, and showed up as a leader.

In this refreshingly honest conversation, we cover:

• The danger of outsourcing your intuition in the online business space

• Why we need to normalise seasons of reinvention and reflection

• What it actually takes to build a sustainable, soul-led business

• Gemma’s current model for success, including certifications, scalable offers, and energy-clearing tools

• How to navigate visibility wobbles and reclaim your confidence after burnout

Whether you’re mid-pivot, craving more spaciousness, or just done with over-functioning… this one’s for you.

Connect with Gemma Went:
Website: https://www.gemmawent.co.uk
Instagram: @‌gemma.went

Download Gemma’s free Sales Checklist for Small Business Owners:

https://www.lighthouse.online/free-daily-sales-checklist

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!

Subscribe & Review:
If you loved this episode, subscribing and leaving a review is a beautiful way to support the show and helps more soulful coaches and healers find these honest conversations about building aligned, abundant businesses. Thank you in advance! 🩷