In this episode of ADP HR{preneur}'s Grit & Wisdom series, Dr. Kristen Cooper shares how prioritizing relationships over transactions helped her grow her business through referrals and word-of-mouth. She discusses the power of human connection, lessons from building her practice, and simple ways business owners can create lasting client loyalty.

• [00:58] Make Your Clients Matter
• [02:06] Building a Business from an Unmet Need
• [03:33] From Side Hustle to Full-Time Business
• [04:37] 100% Organic Growth Through Word-of-Mouth
• [05:48] The Power of Human Connection in an AI World
• [07:52] What Keeps a Successful Business Owner Up at Night
• [10:01] Practical Ways to Build Stronger Client Relationships

This content is based on generally accepted HR practices, is advisory in nature, and does not constitute legal advice or other professional services. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This content is current as of the published date.

ADP, the ADP logo, HR{preneur}, RUN Powered by ADP and Always Designing for People are registered trademarks of ADP, Inc and its affiliates. All other marks are the property of their respective owners. Copyright © 2026 ADP, Inc. All rights reserved.

Privacy at ADP

What are your numbers telling you? In this episode of HR{preneur}, Deepti Mendiratta, Vice President of Clover Restaurant, shares how small business owners can use data to make smarter decisions about hiring, staffing, inventory, and growth. Learn which metrics matter most, how to spot meaningful trends, and how reporting insights can help you make more confident, data-driven decisions.

• [01:40] Why Data Matters for Small Business Success
• [02:42] The Metrics That Matter Most
• [03:30] Hiring and Staffing Smarter
• [05:00] Improving Hours, Scheduling, and Labor Costs
• [05:34] Inventory, Products, and Revenue Insights
• [06:30] Planning for Seasonal Growth
• [07:15] Making Growth Decisions with Confidence

Today's episode is brought to you by Clover. Integrated with the RUN Powered by ADP® system, Clover helps you manage payments, payroll, and operations from one connected system. Learn more at adp.com/clover.

This content is based on generally accepted HR practices, is advisory in nature, and does not constitute legal advice or other professional services. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This content is current as of the published date.

ADP, the ADP logo, HR{preneur}, RUN Powered by ADP and Always Designing for People are registered trademarks of ADP, Inc and its affiliates. All other marks are the property of their respective owners. Copyright © 2026 ADP, Inc. All rights reserved.

Privacy at ADP

In this episode of HR{preneur}, we explore how small employers can get started with AI, identify meaningful uses for it, evaluate vendors, involve employees in the process, and maintain the human connection that drives business success. Learn practical steps for adopting AI thoughtfully, responsibly, and with confidence.

• [01:27] Why Small Businesses Aren't Behind on AI
• [01:50] Taking an Intentional Approach to AI
• [02:34] Risks of Waiting Too Long to Adopt AI
• [03:08] Examples of AI Use by Small Employers
• [04:30] What to Look for When Evaluating AI Solutions and Vendors
• [06:15] Why and How Employees Can Help Shape AI Use
• [07:34] Maintaining Culture, Trust, and Human Connection
• [09:25] How to Get Started with AI

This content is based on generally accepted HR practices, is advisory in nature, and does not constitute legal advice or other professional services. ADP does not warrant or guarantee the accuracy, reliability, and completeness of the content. Employers are encouraged to consult with legal counsel for advice regarding their organization's compliance with applicable laws. This content is current as of the published date.

ADP, the ADP logo, HR{preneur}, RUN Powered by ADP and Always Designing for People are registered trademarks of ADP, Inc and its affiliates. All other marks are the property of their respective owners. Copyright © 2026 ADP, Inc. All rights reserved.

Privacy at ADP