Herbet Unfiltered cover art

Herbet Unfiltered

Herbet Unfiltered

Written by: Herbet
Listen for free

About this listen

 "Herbet Unfiltered," the podcast by Herbet based in Malaysia, brings you deep into the dynamic world of marketing. Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Each episode explores the unique marketing landscapes of Southeast Asia, providing comparative analysis with global strategies and trends. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.© 2025 Herbet Economics Marketing Marketing & Sales
Episodes
  • UGC Content is Getting Less Authentic. What's Next?

    UGC Content is Getting Less Authentic. What's Next?
    Dec 7 2024

    In this episode, Saravanan Sahadevan and Amir Norman dive into the world of User-Generated Content (UGC) and Employee-Generated Content (EGC), explaining what they are and how they work in marketing. They talk about how UGC and EGC help build trust, make brands feel more relatable, and why they’re so powerful in connecting with people. With real-life examples, they share tips on how brands can encourage customers and employees to create content that grabs attention and makes an impact.

    Timestamp
    0:00 Introduction
    0:57 User-Generated Content (UGC) vs. Employee-Generated Content (EGC)
    10:57 Challenges with Paid Reviews and Authenticity
    13:00 The Future of Employee Content vs. UGC
    22:00 Influencers and Their Ability to Call Out Brands
    26:00 Wrap-Up and Final Thoughts

    🔗 Host Links:
    Saravanan Sahadevan, / saravanansahadevan | / saravanansahadevan
    Amir Norman, / amirnormanbb

    🎙 ABOUT THE PODCAST
    Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.

    ‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

    You may book a call for a free strategy session with the link below.
    https://www.herbet.agency/book-call

    🎧 LISTEN FOR FREE
    Apple Podcasts - https://podcasts.apple.com/us/podcast...
    Spotify - https://open.spotify.com/show/0f0pQmV...
    Show More Show Less
    29 mins
  • Marketing to the Chronically Online (Brain Rot): Why Every Generation Loves Weird Content?

    Marketing to the Chronically Online (Brain Rot): Why Every Generation Loves Weird Content?
    Nov 4 2024
    Step into the chaotic realm of Brain Rot with Farra and Intan in this engaging podcast episode as they dive into the quirky world of Brain Rot a TikTok-driven trend filled with nonsensical humor, surreal memes, and catchphrases popular with Gen Alpha. Discover how Brain Rot fits into a long history of internet oddities, why it's resonating with young audiences, and how brands are jumping on board to connect with this trend. Farra and Intan discuss how Brain Rot's unique humor offers brands a fresh way to stay relevant, connecting with younger consumers through authentic and unexpected content.Timestamps0:00 Introduction to Brain Rot1:06 Nature of Brain Rot Content3:15 Parallels with Past Internet Trends7:10 Brain Rot in Marketing9:08 BrainRot Content and Brand Relevance🔗 Host Links:Farra Khalili / farrakhalili Intan Sabrina / intansabr 🎙 ABOUT THE PODCASTJoin Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.You may book a call for a free strategy session with the link below.https://www.herbet.agency/book-call🎧 LISTEN FOR FREE Apple Podcasts - https://podcasts.apple.com/us/podcast...Spotify - https://open.spotify.com/show/0f0pQmV...
    Show More Show Less
    25 mins
  • Why Simplifying Your Brand Message is Key to Success

    Why Simplifying Your Brand Message is Key to Success
    Jun 27 2024

    The power of simplicity in brand communication shouldn't be underestimated.

    🎙 ABOUT THE PODCAST
    Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.

    ‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

    You may book a call for a free strategy session with the link below.
    https://www.herbet.agency/book-call

    🎧 LISTEN FOR FREE
    Apple Podcasts - https://podcasts.apple.com/us/podcast...
    Spotify - https://open.spotify.com/show/0f0pQmV...
    Show More Show Less
    5 mins
No reviews yet