In this episode, Saravanan Sahadevan and Amir Norman dive into the world of User-Generated Content (UGC) and Employee-Generated Content (EGC), explaining what they are and how they work in marketing. They talk about how UGC and EGC help build trust, make brands feel more relatable, and why they’re so powerful in connecting with people. With real-life examples, they share tips on how brands can encourage customers and employees to create content that grabs attention and makes an impact.

Timestamp
0:00 Introduction
0:57 User-Generated Content (UGC) vs. Employee-Generated Content (EGC)
10:57 Challenges with Paid Reviews and Authenticity
13:00 The Future of Employee Content vs. UGC
22:00 Influencers and Their Ability to Call Out Brands
26:00 Wrap-Up and Final Thoughts

🔗 Host Links:
Saravanan Sahadevan, / saravanansahadevan | / saravanansahadevan
Amir Norman, / amirnormanbb

🎙 ABOUT THE PODCAST
Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.

‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

You may book a call for a free strategy session with the link below.
https://www.herbet.agency/book-call

🎧 LISTEN FOR FREE
Apple Podcasts - https://podcasts.apple.com/us/podcast...
Spotify - https://open.spotify.com/show/0f0pQmV...

The power of simplicity in brand communication shouldn't be underestimated.

🎙 ABOUT THE PODCAST
Join Saravanan Sahadevan, Amir Norman, Farra Khalili, and Pravin Sivananthan for candid conversations, innovative strategies, and expert insights that go beyond the basics. Dive into unfiltered discussions on what it takes to thrive in today's marketing world, both locally and internationally.

‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

You may book a call for a free strategy session with the link below.
https://www.herbet.agency/book-call

🎧 LISTEN FOR FREE
Apple Podcasts - https://podcasts.apple.com/us/podcast...
Spotify - https://open.spotify.com/show/0f0pQmV...

Join Amir Norman and Farra Khalili in this insightful podcast episode as they explore the future of content and marketing agencies in Malaysia. As the role of influencers evolves, businesses must adapt to maintain authenticity in their marketing strategies. Discover the challenges and opportunities presented by the changing landscape of influencer marketing, and learn how brands can build strong foundations through genuine content and storytelling. Amir and Farra discuss the importance of authenticity and the strategic shifts needed to engage today's savvy consumers effectively.

Host Links:

Saravanan Sahadevan, https://www.linkedin.com/in/saravanansahadevan/ | https://x.com/saransaha
Amir Norman, https://www.linkedin.com/in/amirnormanbb/

‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

Who says you can’t advertise on a budget? Marketers need to turn to strategies to offset the rising costs of ad spend. In this episode join Amir Norman and Saravanan Sahadevan as they discuss advertising and marketing strategies on a budget. Tips & trick on Meta Ads & more!

Host Links:

Saravanan Sahadevan, https://www.linkedin.com/in/saravanansahadevan/ | https://x.com/saransaha
Amir Norman, https://www.linkedin.com/in/amirnormanbb/

‘Herbet Unfiltered" is a podcast produced by Herbet Podcast Network, a podcast network owned by Herbet , a creative & media agency for companies of all sizes.

Join us as we discuss the impact of selling your story versus your product and how to truly connect with your audience. Tune into our podcast for this intriguing conversation.

#HerbetUnfiltered