For a while, I was getting a lot of questions about whether something would be a good niche for indies. In this video, I answer the question of whether improving code performance is a good niche.

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Links of the week:

• CSuite Content published an introduction to personal PR and managing your personal brand.
• Enov8 has a new guide to GCP data masking.
• InfluxData added a glossary entry explaining overall equipment effectiveness (OEE).
• Unusual VC published a piece on AI in software development and what it means for startups.
• Careflow recently covered patient intake management software on their blog.
• Tricentis, who makes testing tools, put out an introduction to AI test automation.
• Workato shared a guide to logistics automation.
• Autify published a primer on AI quality assurance.
• Spin.AI broke down the differences between CASB vs SSPM

You may hear the terms "niche" and "positioning" tossed around a lot, often interchangeably. What do these really mean, and what's the difference?

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View this podcast as a video on YouTube.

Links of the week:

• CSuite Content just shared a guide to enterprise reputation management.

• Enov8 has a new checklist for DLP.

• InfluxData recently updated a node red dashboard tutorial for 2026.

• Unusual VC has an interesting explainer of how startups can pivot.

• Careflow started publishing to their blow recently, including a post about longitudinal health records (and why they don't work).

• Tricentis, provider of software testing tools, updated their offering around data integrity testing.

Maybe you're currently employed or between jobs. But it occurs to you that you want to go off on your own and start consulting (as opposed to freelancing with labor services). How do you do that?

Join us to learn more.

View this podcast as a video on YouTube.

Links of the week:

• CSuite Content has a practical guide to executive bios for business leaders.

• Enov8 shared a clear explainer on Oracle ERP data masking.

• InfluxData put together a getting-started guide to in-memory databases.

• Unusual VC explored how AI is changing software development.

• Careflow is a referral management platform for healthcare organizations.

• Tricentis explains AI Quality Assurance for modern testing teams.