As a freelancer and service provider, you'll likely offer value during your sales and onboarding process. But when should you stop? When should you charge for things to show your clients that your work is valuable?

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Picks: -----------------------------------------------------------------------------------------------------

• Careflow published a piece on patient referral leakage, covering what causes skilled nursing facilities to lose potential residents and how to reduce it.
• CSuite Content put out a guide on how to measure thought leadership, covering quantitative and qualitative metrics like engagement, trust, and business outcomes.
• Enov8 broke down devsecops vs cybersecurity, explaining how the two overlap and where DevSecOps fits specifically within the software development lifecycle.
• InfluxData updated their glossary entry on What is a Data Historian, looking at where traditional historians still hold up and where modern time series databases now do the job better.
• Spin.AI has a Google Workspace™ Backup Solution For Businesses, covering automated backups and recovery for Gmail, Drive, Calendar, and more.

These podcasts are courtesy of Hit Subscribe, a content agency whose authors are all techies: https://www.hitsubscribe.com/

This one hits close to home for me. A reader/viewer wondered if helping companies make strategic decisions about codebases is a good niche, and I can answer this because it was once kind of my niche.

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Picks:

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• Unusual VC shared advice on how do you work with design partners?, with a StackRox co-founder's take on setting expectations and getting honest feedback during early product development.
• Workato introduced Workato Enterprise MCP, letting existing API integrations be reused as agent-callable tools for LLMs like Claude.
• Tricentis shows how ai test automation tools help enterprise teams automate testing, improve quality, and reduce release risk with AI-powered quality engineering.

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These podcasts are courtesy of Hit Subscribe, a content agency whose authors are all techies: https://www.hitsubscribe.com/

Long ago, when I was blogging more regularly about identifying niches, a reader asked me how I found mine. While I don't do a ton of exposition content, I thought this topic might be interesting for viewers.

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Links of the week:

• Spin.AI published a breakdown of the best SSPM solutions for Google Workspace, worth a look alongside their Google Workspace backup and recovery offering.
• Unusual VC has a useful piece on accelerating your content flywheel.
• Workato covered the top Marketo integrations worth knowing about.
• Wrangle shared a collection of help desk ticket response templates for support teams.
• Tricentis put out a practical guide on how to speed up Oracle deployments.